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What's included in the course?
A 12-week programme meticulously designed to grow your leadership skills, marketing ability and ultimately to accelerate your career!
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How to write an effective & actionable marketing strategy
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How to understand the true commercial objectives for marketing
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Introduction to frameworks that help you take your ideas and turn them into strategic focus
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Understanding the full impact of marketing, not just effecting your communication, but everything from your product to your pricing
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Different brand building objectives
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Aligning on your brand identity
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Aligning how much brand building matters
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How to think about brand building on a budget and how to measure it
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Re-defining a growth mindset – thinking beyond A/B testing emails to apply the mentality to your full marketing mix.
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Understanding the different metric categories in which to test. Experimenting with pricing, comms, and proposition
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How to setup effective experiments and how to report on the results.
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Building relationships with your customers that informs development.
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Setting campaign objectives
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Who is your target audience?
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What does success look like?
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How to brainstorm effectively
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How to use untapped channels
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How to negotiate (both with charm and with technique!)
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Sweating the small (cheap) stuff
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Budgets: Take full control of the numbers
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Relationships within the business: So you realise how much they matter
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How to influence: Make “stakeholder management” your opportunity
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Defining your personal success
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How to find your leadership style
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Writing a business case
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Talking to non-marketers
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Who's this course for?
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This is for you!
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Marketing managers in a start-up looking for counsel on how get ready for leadership roles and to accelerate the impact of their work
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Growth or performance marketers who want to broaden their skillset, understand the nuance of brand strategy and build their leadership skills
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Blue chip trained marketeers looking to translate their skills into the start-up world
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Not quite!
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Growth or performance marketing specialists who want to stay in their lane
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Junior marketers who are not yet thinking about how to influence leadership decisions (if this is you, check out our Brand Manager Boot Camp)
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Marketing novices (we’re working on a Founders Marketing 101 programme!)
Sound like you?
Grab your spot before it's too late ⏳
Plus, all these extras!
🌐 Network building
Gaining confidence within yourself and feeling empowered in the skills you have. The support network of fellow marketers on the program is a launchpad for those feeling isolated in their role surrounding themselves with others ‘who just get it’.
"This course has bought me so much more than just lessons, it’s bought me a whole community out there that are experiencing all the same issues!"
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Aisling Brown
Founder, Madame F Wines
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🎤 Talks with CMOs
6 hours of private podcast content where we unpack the ideas we’ve discussed together with CMOs and Founders who are nailing it.
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🙌 IRL workshop/half day
Half day kick off session in London where we all get to know each other, set goals for the course and go through the first lecture together. What better way to start!
"All the lectures were beautifully planned. I particularly enjoyed getting to know the others on my course."
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Alexa Scott Dalglish
Content Marketing Lead, Patch
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⭐️ Coaching sessions
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New for this spring's Marketing Accelerator we're providing 6x 1 hour group coaching sessions with Marketing Executive Johanna Fawcett (ex Marketing Director of Zizzi).
Grab your spot before it's too late ⏳
What do Marketing Accelerator graduates have to say! 🎓
Brand & Marketing Manager, Mvmnt
Georgia Lidzey-Watson
"There is so much value in this course and I found it really helpful. The smaller tribe groups are great spaces to get direct feedback and to troubleshoot real-time work problems. The lectures are super insightful and really detailed. Really enjoyed being on this course!"
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Amy Falkenburg
"For me, The Start-Up Marketing Accelerator has been like scaling a wall, FINALLY being able to peer over and see clearly what lies beyond. For those looking to finesse their abilities in shaping marketing strategy the course is a total game changer. I've learnt so much and have really benefited from the modules, lectures and airtime with the speakers. Well worth the investment."
Marketing Lead, Nxt Museum
Marketing Manager, Direct Wines
Aisling Brown
"Such a brilliant course for marketers in start-ups - being able to learn from marketers with experience in both start-ups and corporates has been invaluable to me. Being in a start-up can feel a bit isolating but this course has bought me so much more than just lessons, there's a whole community out there that are experiencing all the same issues!"
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Marketing Manager, Heights
Malini Aryapratheep
"Lottie was a fantastic teacher - she broke down everything in such a clear, inspiring way and made sure it was always applicable to the start up environment. I was recently promoted to Marketing Manager and I believe this course definitely gave me the tools & confidence to take that next step. For anyone who wants to grow further and upskill quickly in a start up - I definitely recommend this course!"
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Oli Farmiloe
"This was a great course for getting you in the mindset of a marketing leader, and giving you the frameworks needed to get there!"
Marketing Lead, Matchable
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Charly Gabriel
"This is a brilliant course to help you elevate to the next level of marketing. It’s also great to remind you on the real basics of marketing theory which often get forgotten as you progress in your career!"
Marketing Lead, Fussy
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Senior Brand Manager, Dock & Bay
Charlie Taylor
"The course has given me so many tools to take back to my job and my team, I've already started implementing things. The breakout tribe sessions were great to not only solve problems I was having but to meet fellow marketing professionals and realise we were all going through the same thing!"
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Marketing Manager, Scotland Food
Harriette Kelly
"As someone who’s learnt marketing on the job, this course felt like the perfect hack to learning all the essential theory and strategy that I need to bring a fundamental confidence to my work, that what I’m doing is ‘right’. I can genuinely say that I’ve come out of this a much better marketer. More importantly though, I feel capable of leading in a way that self-doubt didn’t enable me to feel before. If you’re pondering on whether this is the right thing to do- it is."
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"Amazing chance to meet other marketeers and learn brilliant (and most importantly applicable) theories and approaches!"
Laura Dyett
Senior Brand Manager, Here We Flo
Grab your spot before it's too late ⏳
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Learn
6 bi-weekly 1hr live lectures lead by Lottie Unwin, Up World Founder and senior leaders in Brand Hackers.
How The Accelerator works...
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Practice
Practice what you learn immediately with hands-on exercises. Learn quicker and apply that knowledge better.
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Apply
6 x bi-weekly 1 hour group coaching sessions in groups of 5, to workshop your challenges putting principles into action.
Case Study: How Molly progressed from Manager to 'Head of' after taking our Marketing Accelerator course
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Molly joined Up World's Marketing Accelerator as a Marketing Manager at Sifted, eager to refine her skills and prepare for leadership. Over 12 transformative weeks, she gained actionable insights, built confidence in her skills & expertise, and connected with a network of like-minded peers.
After completing the course, and taking a well-earned break to travel, Molly successfully landed a Head of Marketing role at her new company, academy+.
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"What an exciting and insightful 12 weeks! Every lecture was incredibly useful, not only for me but also for my company... I would recommend this course to any startup marketer looking for resources, learnings, and support."
Molly’s journey shows how the Marketing Accelerator equips professionals to step into senior leadership roles with confidence and capability.
Molly's experience is a similar story for most of our graduates, and can be for you too.
Fast-track your way to being a high performing marketing leader 🚀
✅ Transform you into an expert startup marketer with actionable strategies and simple, practical frameworks.
✅ Build your confidence to own your expertise and accelerate your career.
✅ Deliver real results through collaborative problem-solving on live business challenges.
✅ Develop you as a leader with structured reflection, accountability, and honest conversations.
Secure your place now!
"I've never felt so confident as a marketer before"
Up World Marketing Accelerator
Early bird price sold out
£1,490
+VAT
Early bird now sold out -
Only 5 regular spaces left! ⏳
Apply to join the waitlist. There is no payment required at this stage. If your application is successful, we will reach out to you to discuss payment options.
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Turn you into an expert start-up marketer with sessions packed full of examples, actionable strategy advice and simple frameworks you can use immediately
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Give you the confidence to step into and own that expertise, to accelerate your marketing career
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Drive tangible real-life results as you work in groups with other marketers, solving live business challenges together
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Develop you as a leader and entrepreneur with structured reflection, accountability and space to share the hard stuff
We've condensed over 15 years of learnings working with brands like Lucky Saint, Pip & Nut, BrewDog, Elizabeth Scarlett, PROPER, Dr Wills and Innermost, to create an experience that will:
Grab your spot before it's too late ⏳
"One of the highest ROIs for my business was putting my team on Up World's Marketing Accelerator"
Dan Murray-Serter, Co-Founder of @yourheights, enrolled one of his team on the course last year and can’t speak highly enough for how it helped with her development and marketing knowledge. Helping the business to thrive 📈
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10xing marketing team member's impact
Megan Napier-Andrews
"I'm so pleased Anna decided to take some time out of her busy working schedule to invest in her own personal development. It really helped Anna narrow in on what's important to achieve results - cutting her to-do list to make her super efficient, whilst 10x'ing her impact."
Senior Director & Head of The Collective
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Elin Roberts
"The marketing accelerator really helped Noora to become much more strategically-focused and confident in her abilities, to be braver in her decision-making and to track her results and make data-driven decisions better. Most importantly, she really enjoyed it too!"
Co-Founder & Co-CEO at Better Nature
Meet the Marketing Leaders behind the programme
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Lottie Unwin
Up World Founder
Lottie is Portfolio Marketing Director for Dr. Will’s & Elizabeth Scarlett. She led marketing at PROPER (doubling revenue in 3 years) and has run Brand Strategy for Pip & Nut, Innermost, Folc and countless other brands.
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Johanna Fawcett
ex Marketing Director at Zizzi
Johanna is a Senior Commercial Leader with a two-decade track record of transforming top Hospitality and FMCG brands, with experience spanning listed, private equity-backed and start-up companies (including Cote, Zizzi and P&G). She’s an Executive coach for leaders who see a gap between the way they are leading today and the kind of leader they wish to become.
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Sam Thomson
ex Director at The Body Shop
Sam spent over 20 years working in marketing, strategy and transformation, up to the C-Suite, in businesses ranging from start-ups to billion-dollar behemoths like Procter & Gamble and L’Oréal. He's built high-performing teams in different industries, in different countries, and even remotely long before it became “fashionable” with Zoom. He's now a leadership and executive coach and advisor for SMEs, with a deep passion for neuroscience and personal transformation.
Grab your spot before it's too late ⏳
Charlotte Langley
VP Brand & Communications at Bloom & Wild
Sam Smith
Founder of Pot Gang
LEARN FROM THE VERY BEST UK MARKETING MINDS
Introducing our coveted guest speaker line-up!
Andy Shovel
Founder and Co-CEO at THIS
Aiste Juknaite
ex Director of Growth at Gorillas & Uber
Luke Boase
Founder of Lucky Saint
Emma Roberts
Senior Director at Lean In
Rachel Carrell
Founder of Koru Kids
Daphne Tideman
ex Head of Growth at Heights
91%
Of Marketing Accelerator graduates said the course significantly improved their marketing leadership capabilities.
5 stars
Our course has a perfect 5 star rating from marketers like you who are now set-up for life as marketing leaders.
76%
Of Marketing Accelerator graduates secured a senior promotion within 12 months of completing the course.
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Jess Anastasi
Marketing Accelerator Graduate
“The start up accelerator was the exact course I needed to ensure I upskilled myself ready to be the best marketer for my business. Other than business schools, it’s difficult to cover all the subjects you need to grow a business as a marketer, the accelerator does this as well as offer the direct support of the team and the community. This is the course you need to take if you want ensure you are competitive and approaching marketing with a well rounded skill set.”
We know you’ll love our Marketing Accelerator course which is why we offer a money back guarantee!
We’re so confident in what our programme has to offer, that if you complete this course and don't feel like you've improved your marketing leadership skills/knowledge and don't feel like you got any value at all from The Accelerator... then we’ll provide you with a 100% refund. Your satisfaction and ensuring you get what you came for is our top priority.
Frequently asked questions 🤔
If you've got any questions we haven't covered then just drop us a message - sayhi@up-world.co
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The programme is 12 weeks long with weekly live sessions every week.
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We will be hosting an IRL workshop day in London in the kick-off
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Each session will be recorded and added to your Academy which you’ll have lifetime access to.
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The time commitment is 2 hours per week (1 hour lecture/workshop and 1 hour of extra reading/exercises/listening between the sessions). The course is absolutely designed to fit around a full-time job.
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Yes, all graduates will get a official certificate for completing The Marketing Accelerator which is downloadable to display on your LinkedIn and CV
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Yes, all the teaching & workshops happen live on Zoom. Live (and not pre-recorded videos) because they will be fully interactive and immersive.
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There will also be an opportunity to meet for drinks in London, however, this is an optional part of the programme and will not negatively impact the experience for those who are outside of London or the UK.
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Yes, most of our courses are paid for by the company.
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We encourage you to look at our guide for getting your boss to approve the budget and email us if you need help or want us to talk to them directly.
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Learn: 6 x bi-weekly live 1 hour lectures and 6 x 45 minute talks with CMO’s / Founders
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Practice: Practice what you learn immediately with hands-on exercises between each lecture
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Apply: 6 x bi-weekly 1 hour group coaching sessions in tribes of 5, to workshops your challenges, putting principles into action
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You have lifetime access to all the materials in this programme, including the network.
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Yes. This programme focuses on the core principles of entrepreneurial marketing that can be applied anywhere. Our examples, case studies and guest speakers cover a variety of different industries.
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In fact, we firmly believe that looking only at competitors or one industry is a common mistake. In today’s world, in order to truly disrupt you need to learn how to take cues from different categories and apply them to your own.
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Fill in the application form and click ‘I'm nominating myself’
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We’ll review all applications as they come in
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You can expect to hear from us within 14 days to confirm your place and ask for payment
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Payment must be completed within 72 hours of acceptance to confirm your space on the programme.
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In order to nominate a super-star marketer, you must be able to confirm that you’ll cover the cost of their place if they are accepted.
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Fill in the application form and click ‘I’m nominating someone else’
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We’ll review all applications as they come in
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You can expect to hear from us within 14 days to confirm their place and ask for payment. We will also reach out to them to deliver the good news.
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Payment must be completed within 72 hours of acceptance to confirm their space on the programme.
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Whether you apply yourself or get nominated will have no impact on our decision making process when reviewing the applications.
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However, if you are applying yourself, please make sure that, if you were to be accepted, you are a) able to fund the course yourself b) have sufficient development budget from your company.
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£1,490
£1,890
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Designed specifically for marketers in the start-up space
Generic course designed for marketers in big companies
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12 weeks of LIVE Lectures
10 pre-recorded lectures
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Intimate group coaching sessions for all your business/marketing questions and ideas
Q&A sessions
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BONUS 6 hours of exclusive podcast content from some of marketing's greatest minds
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Tools, templates, and exercises that actually drive real world results - not just theory. Actionable proven frameworks to help you and your company succeed
A course specifically for you
The Marketing Accelerator ISN'T for everyone. And we're proud of that. That's what makes our programme so effective. Marketers in big corporates with huge teams and colossal budgets are not suited for The Accelerator. If that sounds more like you then the 'Mini MBA' is a better choice.
"This course is as far from textbook learning as it gets! Highly recommend the course to anyone operating in a start up needing the support of a tribe!"
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Anna Grant
Head of Marketing, DD Drinks
"This course has been really valuable to learning practical and tangible skills that I can apply every day. Now, I can perform in my role and constantly grow."
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Vanda Sagesse
Marketing Manager, Saved Food
"All the lectures were beautifully planned and Lottie and her team and highly knowledgeable. I particularly enjoyed getting to know the others on my course."
Alexa Scott Dalglish
Content Marketing Lead, Patch
"This was a great course for getting you in the mindset of a marketing leader, and giving you the frameworks needed to get there!"
Oli Farmiloe
Marketing Lead, Matchable
The UK's Most EXCLUSIVE Marketing Accelerator | Secure Your Place Now
From performing like a Marketing Manager to a Marketing Leader in just 12 weeks 🚀
Completed by Marketers from brands such as...
Grab your spot before it's too late ⏳
"The Accelerator course was a brilliant opportunity to get immersed in the breadth of different skills needed in a startup."
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Daniel Baines
Freelance Brand Strategist
"Absolutely loved completing the Start Up Marketing Accelerator. Would 100% recommend to marketing managers looking to step up!"
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Lauren Bisset
Marketing Manager, Brand Hackers
"Amazing chance to meet other marketeers and learn brilliant (and most importantly applicable) theories and approaches!"
Laura Dyett
Brand Manager, Here We Flo
"The course taught me a lot about how to communicate with stakeholders to get the resources I needed to take our marketing to the next level."
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Olivia Broadrick
Brand Executive, Stocked Food
Application only!
We ask for you to apply so that we can make sure you do The Marketing Accelerator at exactly the right moment in your career. The results from The Accelerator are incredible, when it’s the right time for you!
What happens after I apply?
We’ll reach out to organise an interview so that we can hear more about what you’re looking for at this point in your career, your goals from the programme and how we can ensure we can give you the best support.
This isn’t something to be nervous about, it's a chance for us to get to know you and your goals better.
