Members Area

Brand Manager Boot Camp

Choosing an entrepreneurial business environment shouldn’t mean you miss out on the training and development opportunities you’d have at bigger companies. Brand Management is a skill set and we want to make sure that brilliant young talent at start ups have the opportunity to learn.

We have a solution!

Brand Management Boot Camp is a 9 week course, designed by experienced Marketing Directors, that teaches the core skills for a marketing career and
gives you a community of exceptional marketeers that can support you in your development and day-to-day challenges.

What’s included? Watch this 5 min video…

GET YOUR EARLY BIRD TICKET

9 weeks, starting May 2024 

Early Bird – £850 + VAT SOLD OUT 

Full Price – £950 + VAT

What's included

Over 8 hours of on-demand modules and 4.5 hours of weekly live group sessions to put theory into practice. Designed by experienced Marketing Directors and packed with clear explanations, practical tools and immediate actions.

  • Meet and greet the group 
  • Find out what to expect
  • Why do we need data? 
  • What do we need? 
  • Where do we get it? 
  • The difference between information and insight.
  • How to develop insights.
  • The definition of strategy.
  • Strategic options for brand growth.
  • How to think strategically.
  • How to communicate your strategic thinking.
  • Turning strategy into action.
  • Project management skills – and why they matter.
  • How to influence senior stakeholders.
  • How to write a good brief (and a bad one).
  • Why it matters.
  • How to deliver the brief.
  • How to manage agencies and freelancers.
  • How to objectively review creative work. 
  • How to give truly constructive feedback.
  • Briefing a media campaign.
  • Principles of media buying.
  • How to get a good deal.
  • Selecting the right KPIs.
  • How to evaluate activity.
  • What to do with your learnings.
  • Exploring career possibilities. 
  • Understanding your strengths.
  • How to give and receive feedback.

And loads more

Templates

At each stage of the process for you to take away and use on your own brand

Ongoing Support

Use Chris and Alex to solve your real life challenges as we go!

Insider Access

To the strategies behind brands that have nailed their strategy

A Certificate

To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!

An amazing gang to learn with

Learn with people just like you, with similar problems, who you can really learn from and collaborate with

GET YOUR EARLY BIRD TICKET

9 weeks starting May 2024

Early Bird – £850 + VAT SOLD OUT

Full Price – £950 + VAT

Who is this for...

Assistant Brand Managers or Marketing Managers with 0-5 years experience looking to make the next move.

Brand Managers and even Heads of Marketing who have grown up in entrepreneurial businesses & feel like they missed the basics.

Course leaders

Chris Lock

Chris is rather old (his words not ours) and has 25 years marketing experience, gained at multinationals like Coca-Cola and Diageo and more recently within UK scale-ups Lily’s Kitchen and The Collective. He’s worked with every part of the marketing mix, across UK, Europe and Global markets, with teams and budgets large and small. Throughout his career Chris has coached and developed teams and delivered marketing capability training courses, with a real emphasis on passion for creative thinking and on joyful collaboration.

Connect
On linkedin

Alex O'Rourke

Alex isn’t quite as old as Chris but worked with him for 20 years at both Camelot and Diageo. More recently Alex has spent the last 2½ years working for Fever-Tree, where she set up the Innovation department and learned heaps about how to successfully scale & grow a start-up business. Alex has experience across the full marketing mix and particularly loves all things brand strategy and creative development related. But most of all she is passionate about people and loves nothing more than coaching, training and developing teams & individuals and seeing them thrive.

Connect
On linkedin

Trusted By

Got any questions?

Say hi to Hope! She’s the co-ordinator-in-chief of all things courses — if you have a question or suggestion, she’d love to hear it.

The deets...

The 9-week course will have 9 live workshops every Thursday throughout the course. 4 x 1.5hrs, 5 x 30 mins.

All live workshops will be held on zoom and recorded for anyone who has to miss a session.

The course is a combination of recorded content to watch every week and live group discussions on

JOIN THE WAITLIST FOR THE MAY 2024 COHORT

9 weeks, starting May 2024 

Early Bird – £850 + VAT 

Full Price – £950 + VAT

How do I ask my boss
for development budget?

More Courses

Traditional Marketing
An on-demand course teaching you everything you need to…
Development
A 5-week course that will give you the confidence…
Brief
Want access to the tools, frameworks and insights used…

THE UP WORLD NEWSLETTER
Sign up

Refer a friend