Who's this course for?
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This is for you!
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Ambitious marketers looking to sharpen their brand management skills
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Assistant Brand Managers & Marketing Managers (0-5 years experience) who want to level up
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Brand Managers & Heads of Marketing in startups & scale-ups who never had formal training
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Marketers moving into a brand role and needing a crash course in the essentials
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Entrepreneurial thinkers who want to learn practical, real-world brand marketing skills
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Not quite!
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Senior marketers with 10+ years experience who have already led brand strategy at a high level
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Those looking for a passive, theory-heavy course. This is hands-on, practical learning
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Marketers who only work in performance marketing or growth hacking or agencies. This is for in-house brand builders or those looking to transition into similar roles.
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Anyone unwilling to apply what they learn. This course is designed for action and real-world impact
Sound like you?
Course kicks off 3rd September - 19th November
What's included in the course?
12 weeks is made up of 8 live lectures and 4 live marketing clinics run by marketing experts at Brand Hackers. Course starts 3rd September.
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What a brand actually is and what it isn't
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What brand management involves day to day (it's more than you think and different to what you'd expect)
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The difference between data, observation and insight
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How real consumer insight drives everything that comes after & how to get it
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What brand strategy is, in plain English
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Brand positioning: how to find where you belong and why it matters
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How to write a one-page brand strategy you could actually use
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How to connect your brand work to business outcomes without needing a finance degree
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How to talk about strategy to people who don't care about strategy
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How strategy becomes a plan: turning insight into action
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How to build an activity plan that's actually deliverable
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Prioritisation when everything feels urgent
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Managing a project without a project manager
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Managing up: setting expectations, giving updates, flagging problems before they become fires
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How to present your work and get decisions made
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Communication style and reading the room
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What good looks like as a junior in a marketing team
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How to write a brief that actually helps creative teams do their best work
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How to judge creative work without defaulting to personal taste
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How to give feedback that's useful rather than just critical
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What agencies or freelancers need from clients that most clients never give them
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How to think about channel selection: reach, role and budget
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OOH: how it works, when to use it and how to buy it
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Meta ads: how to brief performance teams and know if it's working
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Sampling: when getting the product in someone's hands beats anything digital
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How the channels work together rather than against each other
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What the brand career path actually looks like: the roles, the jumps, the timelines
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How to build your own personal development plan
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Identifying your strengths and where to put your energy
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How to get something useful out of feedback
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How to think about the kind of marketer you're becoming, not just the next job title
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How to set KPIs that connect to what you're actually trying to do
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How to analyse what worked and why, not just report on what happened
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How to present performance in a way that drives a decision
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How the 8 weeks connect as a system
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The habits and behaviours that separate good brand managers from great ones
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What do Brand Manager Bootcamp graduates have to say! 🎓
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Brand Manager, Bold Bean Co
Martha Jenson
"I absolutely loved this course. As someone who hadn't had official training in marketing before, it was incredibly useful to learn the basics and then build upon that from week to week."
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Lauren Kilby
Head of International, Teapigs
"Couldn't recommend this course enough to anyone looking to nail the brand management cycle. Alex & Chris are so engaging and bring real experiences and examples from their careers into the ring for us all to learn from. So engaging, 10/10 recommend."
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Head of Brand, SURI
Ana Caeiro
"All the foundations you need to feel really confident in your role. If you have been in an entrepreneurial environment and worked you way up really fast, this will give you all the building blocks you need to smash it. Incredibly supporting community, amazing hosts and really useful reading materials to sharpen you thinking!"
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Brand Manager, Lucozade
Annabel Rawsthorn
"Loved The Brand Manager Bootcamp - each week covered a different area of brand management! I have learnt so much from both Alex and Chris & would really recommend taking the course if you are looking to brush up on your marketing skills!"
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Senior Account Manager, Southpaw
Kristen Sutherland
"I love how open and honest the whole course was. Everyone had really intelligent inputs and it felt like we were on the journey together."
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Olivia d'Albertason
Freelance Digital Marketer
"Such an insightful and brilliant course. Really thorough and covered such a lot of detail. Learning the method behind practice has made me a much stronger marketeer."
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"This course is perfect for someone who has been making do on pure instinct! I learned so much that will contribute to my work and career going forward."
Phoebe Rooke
Brand Manager, El Rayo Teuila
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Senior Brand Manager, DASH Water
Elle Kinsman
"I absolutely loved the course - it has given me so much more confidence in my role and I have so many 'toolkits' that I am excited to use in my marketing strategies going forward. Thank you Alex and Chris!"
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Marketing Manager, HIPPEAS
Rhys Williams
"The course was fantastic to build my confidence and understanding of the full
brand management cycle. I will be able to apply this to my job every day and I will be revisiting the content non stop!"
Get your early bird spot now 👀
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The training you wish you had! 👊
Just because you work in a startup or scale-up doesn’t mean you should miss out on the structured training big companies offer.
Brand management is a core marketing skill set - and we’re here to make sure brilliant young talent like you get the expert guidance needed to succeed.
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What is Brand Manager Bootcamp?
A 12-week, hands-on course designed by Lottie Unwin to teach the essential skills for a thriving brand marketing career.
This program combines structured learning with a supportive community of ambitious marketers, helping you tackle real-world challenges with confidence.
Plus, all these extras!
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🎤 Talks with CMOs
8 episodes of private podcast content where we unpack the ideas we’ve discussed together with CMOs and Founders who are nailing it.
"Fantastic course that I would hugely recommend for any brand managers or supporting roles."
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Immy Arrowsmith
Brand Manager, Punchy
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🎓 Certification & career progression
Showcase your new skills with a certification to add to your CV and LinkedIn - showing off your commitment and credibility to becoming a top-tier brand marketer.
"This course has been invaluable in delving deeper into the key fundamentals of being a great marketeer and has been great for my career."
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Hannah Wilding
Content Manager, Bold Bean Co
👥 A powerful peer network
Learn alongside ambitious marketers facing the same challenges as you. Build a strong support network of peers who truly get it and can help you grow.
Grab your spot before it's too late ⏳
Live
8 live lectures every Thursday lunchtime throughout the course.
How The Bootcamp works...
Practice
4 live marketing clinics where you will tackle live problems with marketing experts from Brand Hackers
Collaborative
The course is a combination of recorded content to watch every week and live group discussions on.
Meet the Marketing Leader behind the programme
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Lottie Unwin
Up World Founder
Lottie is Portfolio Marketing Director for Dr. Will’s & Elizabeth Scarlett. She led marketing at PROPER (doubling revenue in 3 years) and has run Brand Strategy for Pip & Nut, Innermost, Folc and countless other brands.
The ultimate ROI for business owners looking to upskill their marketing team
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Malini Aryapratheep
Brand Marketing Lead, Heights
"I found this course to be super beneficial to my role. By breaking down all the different stages of brand building & planning, I was able to apply the modules to my real life work synchronously. I planned a product launch campaign using the templates & exercises on the course, which was so helpful and guided me in the right direction. I feel much more confident in my role with the knowledge & skills I've gained on this course. Would 100% recommend!"
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Ellie Gregson
Brand & Creative Officer, RCR
"Such a great course! I've come away with so many templates and resources that I can apply to any part of my marketing role, and I feel so much more confident getting involved in strategic marketing within my company. It was also so lovely meeting other people on the course and comparing our experiences
working in marketing for small companies!"
Fast-track your way to being a high performing brand marketing manager 🚀
💻 8 live lectures
🧠 4 live marketing clinics with Brand Hackers on marketing areas from CRM, to retail, to paid media
🎤 8 podcast episodes with marketing experts
📝 Weekly worksheets
💬 Slack group with all other members
🎟️ Ticket to Up Club Christmas Party to celebrate
🫂 3 months free Up Club membership
Join our September 2026 course!
We know you’ll love our Brand Manager Bootcamp which is why we offer a money back guarantee!
We’re so confident in what our programme has to offer, that if you complete this course and don't feel like you've improved your marketing skills/knowledge and don't feel like you got any value at all from The Bootcamp... then we’ll provide you with a 100% refund. Your satisfaction and ensuring you get what you came for is our top priority.
Frequently asked questions 🤔
If you've got any questions we haven't covered then just drop us a message - sayhi@up-world.co
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The programme is 12 weeks long with weekly live sessions every week.
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We will be hosting an IRL workshop day in London in the kick-off
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Each session will be recorded and added to your Academy which you’ll have lifetime access to.
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The time commitment is 2 hours per week (1 hour lecture/workshop and 1 hour of extra reading/exercises/listening between the sessions). The course is absolutely designed to fit around a full-time job.
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Yes, all graduates will get a official certificate for completing The Marketing Accelerator which is downloadable to display on your LinkedIn and CV
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Yes, all the teaching & workshops happen live on Zoom. Live (and not pre-recorded videos) because they will be fully interactive and immersive.
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There will also be an opportunity to meet for drinks in London, however, this is an optional part of the programme and will not negatively impact the experience for those who are outside of London or the UK.
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Yes, most of our courses are paid for by the company.
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We encourage you to look at our guide for getting your boss to approve the budget and email us if you need help or want us to talk to them directly.
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Learn: 6 x bi-weekly live 1 hour lectures and 6 x 45 minute talks with CMO’s / Founders
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Practice: Practice what you learn immediately with hands-on exercises between each lecture
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Apply: 6 x bi-weekly 1 hour group coaching sessions in tribes of 5, to workshops your challenges, putting principles into action
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You have lifetime access to all the materials in this programme, including the network.
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Yes. This programme focuses on the core principles of entrepreneurial marketing that can be applied anywhere. Our examples, case studies and guest speakers cover a variety of different industries.
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In fact, we firmly believe that looking only at competitors or one industry is a common mistake. In today’s world, in order to truly disrupt you need to learn how to take cues from different categories and apply them to your own.
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Fill in the application form and click ‘I'm nominating myself’
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We’ll review all applications as they come in
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You can expect to hear from us within 14 days to confirm your place and ask for payment
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Payment must be completed within 72 hours of acceptance to confirm your space on the programme.
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In order to nominate a super-star marketer, you must be able to confirm that you’ll cover the cost of their place if they are accepted.
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Fill in the application form and click ‘I’m nominating someone else’
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We’ll review all applications as they come in
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You can expect to hear from us within 14 days to confirm their place and ask for payment. We will also reach out to them to deliver the good news.
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Payment must be completed within 72 hours of acceptance to confirm their space on the programme.
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Whether you apply yourself or get nominated will have no impact on our decision making process when reviewing the applications.
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However, if you are applying yourself, please make sure that, if you were to be accepted, you are a) able to fund the course yourself b) have sufficient development budget from your company.
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