What TV can do for you – Response Calculator

The golden age of TV has ended? Not for marketers – it remains the highest reach and most cost-effective form of video in the UK.

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The golden age of TV has ended? Not for marketers – it remains the highest reach and most cost-effective form of video in the UK.
Importantly, 68% of people now multi-screen each week [YouGov, 2020]. This has turned TV into a powerful and measurable response medium thanks to sophisticated attribution software which captures immediate response and allows TV ads to be optimised much like performance media.

Squadron Venture Media has built a TV Response algorithm informed by over a decade’s worth of data from fast-growth businesses in 22 different categories. Input your data into the calculator below and get an estimate of the cost per visit and cost per incremental sale which which we think TV could deliver for your business:

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