What makes people love a brand or leave one?

Join us for an interactive discussion about the brand-to-consumer relationship. We’ll unpack the science behind relationships and talk through how they seduce and persuade people at both emotional and rational levels.

About this event

What if we told you that the relationships people have with brands are no different than the relationships people have with each other? And what if we said that it’s the strength of a brand’s relationship with people which determine whether or not people stick with that brand in the long term?

Relationships can be complicated, but this session is here to break it down for you.

Join us for an interactive discussion about the brand-to-consumer relationship. We’ll unpack the science behind relationships and talk through how they seduce and persuade people at both emotional and rational levels.

Understand exactly why you’ve loved and left brands, and most importantly, take away the key ingredients needed to build a strong relationship with your own consumers.

In this session, we’ll dive into:

– The neuroscience behind relationships, and how they seduce and persuade people at emotional and rational levels

– The brands creating the best relationships with consumers and what it is that makes those relationships so strong

– Ways to optimize your own brand-to-consumer relationship, enabling you to build long term loyalty for your brand

Speakers

Searsha Sadek, Head of Brand Partners & Human Sciences | ProQuo AI – Searsha manages the enterprise size clients to help them grow and manages relationships. She spent her past working in advertising, strategising for BBH, Gray London & Droga Five.

Michael Coden, Head of Marketing | ProQuo AI – Ex-Global Senior Brand Manager at Unilever. Michael spent over 10 years at Unilever developing growth-driving brand strategies for some of the largest global FMCG brands across North America, Europe and Australasia.

What is ProQuo AI?

ProQuo AI have built the world’s first and only brand management platform to help challenger brands grow.

Their platform collects people’s thoughts and feelings about your brand every day, so that you have an up to the minute read on what’s going well and where you need to improve. Their AI-powered guidance tells you what moves you need to make next to grow.

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