The case for creativity, with Innocent

How do you go from a brand that no one notices to one that is actively followed and remembered? One that is shared on social and talked about by friends in real life. The answer lies in creativity.

About this event

How do you go from a brand that no one notices to one that is actively followed and remembered? One that is shared on social and talked about by friends in real life. The answer lies in creativity. In this talk, we will unpick why “creativity is the last unfair advantage that you are legally allowed to take over your competitors” (Bill Bernbach).

What we cover:

  • Explore what creativity means.
  • The commercial reality behind powerful ideas and brand stories.
  • How the most powerful marketing should make your customer feel.
  • Break down the principles behind a great idea and share examples

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