How we do Marketing with Tourism Fiji
About this event
Open For Happiness – reopening destination Fiji sustainably and responsibly.
We hear a lot about how to market things like snacks, drinks and beauty products, but have you ever thought about how you’d market an island?
Get ready to beat the January chill with Tourism Fiji’s Chief Marketing Officer, who’s here to tell us all about how they do marketing.
What we cover:
Emma will be telling us all about:
- How they navigated the global pandemic which closed down borders, putting a halt to their tourism industry that was worth 40% of their GDP.
- Reopening and kick-starting their tourism industry and had an even better-than-expected tourism recovery
- Leaning into changing consumer needs in travel to build a new brand positioning