How we do marketing with Pret

Becci is UK Head of Marketing at Pret A Manger, leading the team responsible for all performance and brand marketing, as well as corporate and consumer PR.

About this event

Becci is UK Head of Marketing at Pret A Manger, leading the team responsible for all performance and brand marketing, as well as corporate and consumer PR. A business heavily impacted by the pandemic, Becci has led the charge on establishing the role of marketing in Pret’s digital transformation, while maintaining the role of brand activations in building brand equity – like the NHS discount, and the return of Pret’s Christmas sandwich in July 2021.

We cover:

  • How Pret responded to COVID & nailed their marketing
  • How they transformed the business, plus the things that didn’t work that they’ve now left behind
  • How they will continue to shape their business moving forward

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