How we do marketing with Karma
About this event
We are very excited to be running a regular series where we gather brands from the community to share exactly how they do marketing.
In our How We Do Marketing series we’ll give you an inside view on how brilliant members of our community build their brands. The sessions will touch on everything from strategy and the role of marketing in different businesses to execution. Our aim is that you feel inspired by great work and fired up to go make things happen.
Karma, founded in Sweden in November 2016, is dedicated to battling one of the world’s largest climate issues: food waste. With the Karma app, restaurants and grocery stores sell surplus food to consumers at half price. What started in Sweden, with absolutely no paid marketing, has now been in the heavily competitive London market for just over a year.
In Charlie’s words “London is a totally new and unprecedented challenge for Karma, and marketing has powered the growth”.
She will take you through the Karma story – from how it was started by four friendly entrepreneurs, to their marketing challenges and how they are solving them.
- The issue
- Brand’s story and brief history
- The solution
- Their marketing strategy
About the speaker
We are so excited to be hosting Charlie Humphries, UK Marketing Lead, for this How We Do Marketing.