How we do CRM with Patch Plants
About this event
CRM is so important and no one does is better than Patch. If you’ve ever bought a plant from Patch you’ll be delighted by the growing guides, follow up care tips and so much more that come with the package. In this How we do marketing chat Faith, Head of CRM at Patch, will talk us through how she developed their CRM process to be one customers love and marketers admire.
What we’ll cover…
– Why a company shouldn’t stop nurturing a customer when they’ve made a purchase
– Power of personalisation
– Creating a cross-channel unboxing and post-purchase experience
– Measuring success
About the speaker
With 8+ years experience of working in CRM at fast growing B2C startups, Faith now looks after customer retention at Patch. She has a passion for creating loyalty through personalised lifecycle marketing and sparking joy in the post-purchase journey.