How to use Amazon to grow your e-commerce sales post-lockdown

Florent Hacq, ex-Amazon with nearly a decade of experience helping businesses grow online will share his advice on using Amazon to accelerate your growth and build a strong brand.

About this event

COVID-19 has accelerated the shift towards e-commerce (online sales are now expected to grow from initial predictions of 11% to 19% in 2020, reaching £78.9bn, in 2020) and has reinforced Amazon’s position as a leader in the retail landscape. More than ever, brands need to fully build Amazon in their strategy and understand how they can make the most out of the opportunities it offers.

Florent Hacq, ex-Amazon with nearly a decade of experience helping businesses grow online will share his advice on using Amazon to accelerate your growth and build a strong brand.

In this session we will cover the following topics:

– The Amazon opportunity in numbers and impact of COVID-19

– Overview of Amazon’s algorithm and best practices to rank on top of page 1

– How you can use Amazon ads to supercharge your sales

– Using Amazon as an acquisition channel to grow your own website sales

About the speaker

Florent has spent just shy of the last decade helping businesses scale with e-commerce. As an ex-Amazon he has a deep understanding of the platform’s algorithm which he combines with extensive experience executing Amazon growth strategies for companies like Teapigs, Kit & Kin, Plenish or CRU Kafe. Florent currently runs Acwire Ltd which focuses on empowering startups with the e-commerce knowledge they need to succeed.

More Previous Talks

THE UP WORLD NEWSLETTER
Sign up

Refer a friend