Defiant took the time to read through close to one hundred trend reports and we realised there was a problem. Each one chases the new, trying to predict the future, without learning from the past. That’s why we decided to take a different approach. We wanted to learn to look to the future, whilst also learning from the past. Learning from those that thrived in previous crises. Learnings what will help your brand thrive in uncertain times.

What we’ll cover

• Making the case for marketing investment, in uncertain times.
• Six macro trends brands can tap into, in order to thrive:
  • Coping through creativity
  • Escape reality
  • Power of the past
  • Recover via reconnection
  • Lead through authenticity
  • Hope through humour.

About the speaker

Will is a multi-award winning brand strategist & co-founder of Defiant. Over the last fifteen years, he has worked at some of the world’s most admired agencies (that his mum has never heard of) including Droga5, W+K & Saatchis. He has worked with a variety of brands including Nike, Deliciously Ella, Meta & many scale-ups, and his work has been awarded by the likes of the IPA Effectiveness Awards, Cannes Creative Lion & in 2017 he won the first-ever Grand Prix at the Youtube Effectiveness Awards. In 2022 he set up Defiant, a creative company on a mission to blow up the old ad agency model & help brands transform faster.