How to negotiate

Everything in life is a negotiation; from nutting out the details of a multi-thousand pound partnership to deciding who is going to do the washing up tonight. Understanding the principles of negotiation will not only help you get the best terms on that huge deal you’re working on, but it could also help you get the pay rise you feel you deserve or get a really cheeky offer accepted on your next house!

About this event

Everything in life is a negotiation; from nutting out the details of a multi-thousand pound partnership to deciding who is going to do the washing up tonight. Understanding the principles of negotiation will not only help you get the best terms on that huge deal you’re working on, but it could also help you get the pay rise you feel you deserve or get a really cheeky offer accepted on your next house!

This session will cover…

  • The definition of negotiation (spoiler: it’s not actually about winning)
  • The 4 components of negotiation
  • The 10 negotiation behaviours

About the speakers

With her breadth of experience Sara Martin is an expert negotiator and is here to share her top tips on getting the best deal. Sara Martin joined healthtech scale up Elder in April, focusing her energies on delivering meaningful and impactful third-party partnerships which drive revenue growth. Before joining Elder, Sara was leading growth partnerships (and cuddling pups) at Europe’s largest dog sitting marketplace Gudog, and prior to that was eating her way through the entire restaurant list while working at Deliveroo negotiating partnerships which made it easier, safer or cheaper to be one of their delivery drivers. Sara has also spent seven years at The Times and Sunday Times, working with partners like Apple, The National Trust and Nespresso to increase newsstand and subscription sales.

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