How to do Out-Of-Home in a post pandemic world

This session will give you the low down on how you plan, buy, optimise and measure OOH, so that as the audiences return, you have the knowledge to make sure your brands are there, ready to meet them.

About this event

As restrictions are lifted and audiences flood back out of home, the world’s oldest advertising medium is back and embracing the new: New data, new technologies and new innovations that can supercharge brands campaigns by turning passive consumers into engaged customers.

But how do you plan and execute a successful OOH campaign in this post pandemic world? How do you reach these new behaviours and what innovations can help make your brand stand out from the clutter in an increasingly digitised world?

This session will give you the low down on how you plan, buy, optimise and measure OOH, so that as the audiences return, you have the knowledge to make sure your brands are there, ready to meet them.

What we’ll cover…

  • Why use OOH?
  • What do you need to know before you plan an OOH campaign?
  • Traditional vs Digital vs Programmatic OOH: Who, what, why?
  • What does good OOH look like?
  • How do you turn OOH into oooooooooh

About the speaker

Dan is an OOH expert that specialises in both UK and international strategic OOH planning. With over 15 years’ experience in creating and delivering data led, results driven, award winning OOH solutions for brands there is not much that Dan doesn’t know about the great outdoors…

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