How to communicate in a crisis

This session will discuss not only how to manage communications and content in a global crisis like COVID-19, but also how to tackle and best prepare for other types crisis (big and small) that could happen to your business.

About this event

This session will discuss not only how to manage communications and content in a global crisis like COVID-19, but also how to tackle and best prepare for other types crisis (big and small) that could happen to your business.

Sophie will cover…

  • Defining what a crisis is for your business
  • The internal process behind crisis communications
  • How to prepare for different types of crisis
  • Pivoting content
  • How to stay true to your brand
  • Examples of crisis comms

About the speaker

Sophie Thomas has managed 3 big, public crises in her time at British Airways. She has learnt how to do it the hard way, on the job.

She has incredibly generously offered to share her tips and tricks with you. You might just need it.

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