How to build a brand strategy

Looking to build a plan for your brand’s market takeover? Get to grips with how to lay the foundations for growth as we walk you through everything you need to know to craft a solid brand strategy.

About this event

Looking to build a plan for your brand’s market takeover? Get to grips with how to lay the foundations for growth as we walk you through everything you need to know to craft a solid brand strategy. A brand strategy is a playbook for your brand. A compass. It defines what your brand stands for, what it promises to customers, and how it presents itself to the world. A well-thought-out brand strategy creates a solid, data-driven plan to drive your business forward, giving your brand structure and creating landmarks by which you can measure success. In this session we’ll cover:
  • Understanding your target audience, what makes them tick and how to best communicate with them
  • How to define your brand’s commercial and marketing objectives, tailored for brand growth
  • Identifying white space opportunities for your brand versus your key competition and your category
  • How to roll your strategy out across your brand’s communications, setting you up for success
  • How to keep a finger on the pulse of changing category dynamics and consumer needs, and the importance of revisiting your strategy over time.

Speakers

Jim Brennan, Managing Director & CRO | ProQuo AI – Jim spent 10 yearsat Unilever building and converting some of the most recognisable FMCG brands into global market leaders. After a brief stint as CMO at a start-up online betting app, he joined ProQuo AI to spearhead the company’s growth. Michael Coden, Head of Marketing | ProQuo AI – Ex-Global Senior Brand Manager at Unilever. Michael spent over 10 years at Unilever developing growth-driving brand strategies for some of the largest global FMCG brands across North America, Europe and Australasia.

What is ProQuo AI?

ProQuo AI have built the world’s first and only brand management platform to help challenger brands grow. Their platform collects people’s thoughts and feelings about your brand every day, so that you have an up to the minute read on what’s going well and where you need to improve. Their AI-powered guidance tells you what moves you need to make next to grow.

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