How to actually care for your customers

Converted customers are great and all but what about afterwards… The post-purchase journey is often overlooked as it’s easier to get people to purchase that one time – but how do you make them stick around, how do you make them brand advocates?

About this event

Converted customers are great and all but what about afterwards… The post-purchase journey is often overlooked as it’s easier to get people to purchase that one time – but how do you make them stick around, how do you make them brand advocates? That’s where great post-purchase messaging makes all the difference. When done well, post-purchase marketing can keep customers excited about what they’ve purchased, combat buyer’s remorse, increase the chances of a customer buying again and referring their friends. Prepare yourself for easy-to-follow advice and actionable insights.

What we’ll cover…

  • A simple post-purchase journey
  • How to stay engaged with customers
  • How you can create brand ambassadors with incentivised UGC
  • How to ensure positive communication (even with customer problems)

About the speaker

With over 4 years of experience across both brand and growth marketing, Kat’s multi-faceted skillset has helped to drive more than $1bn in growth at Growth Shop. Originally working as a nurse, Kat has always loved making impactful decisions and since then has shifted her focus to full-scope marketing. Her role now includes CRM, Customer Experience, Refer-a-Friend and Customer Rewards & Incentives, to name a few. And since joining Growth Shop has launched eCRM channels (email + SMS) for multiple brands as some of the Top 5 revenue drivers.

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