How Brilliant Brands Supercharge their Communities

Will Laurenson has spent the last 11 years working with B2C brands to convert more of their traffic into loyal customers. The reality is, acquisition marketing is getting harder, and more expensive. Costs are continuing to rise, and so it’s more important than ever that you convert as much of your website traffic as possible.

About this event

Will Laurenson has spent the last 11 years working with B2C brands to convert more of their traffic into loyal customers. The reality is, acquisition marketing is getting harder, and more expensive. Costs are continuing to rise, and so it’s more important than ever that you convert as much of your website traffic as possible.

But how can you do this? What makes a highly converting website stand out?

Will is going to share how focusing on these three key mindsets of the customer will help you optimise your website for conversion.

  • Usability
  • Anxiety
  • Motivation

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