Gen Z Goes To Uni: Meet Your Next Generation Of Consumers

Everyone knows Gen Z. But what does university look like for this unique generation of digital natives?

ABOUT THIS EVENT

Everyone knows Gen Z. But what does university look like for this unique generation of digital natives? With several Gen Z cohorts having gone from Freshers to Graduation, we now have the insights to explore what university looks like for them. 

This week we have Adam Mazenko, Media Director of native helping us dig into the key characteristics and trends that define this generation – from drinking habits to living situations, from the ethics that motivate them to the career ambitions they’re aiming for.

Native are media owners across 69 campuses, so they have the knowledge and data to share their top tips on engaging with the 1.6 million students in their exclusive reach.

About the speaker

Adam is the Media Director at native, heading up the media division of the business as an advertising agency. Adam is passionate about helping brands forge meaningful connections with student consumers, both online and IRL.

 Before joining the native family he spent 14 years at DMG media, leading their Entertainment division, where he also specialised in omnichannel opportunities. Outside of work, he loves spending time with his wife and 3 children.

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