From Copy Club to Up World: The Journey

Wondering why we switched it up from our beloved Copy Club branding to our new and improved Up World? Intrigued to see how we did it? We’re sharing our ups, downs and learnings in this chat with our branding experts.

ABout this event

Wondering why we switched it up from our beloved Copy Club branding to our new and improved Up World?

Intrigued to see how we did it?

Have questions about how you can implement a successful rebrand?

Then this is the talk for you!

When we decided it was time for a new chapter (after SEVERAL back and forth discussions) we knew it was time to partner with the experts who have done this before.

Thankfully Tom Bedwell and David Frymann, Brand and Communication Strategy experts from Frontier, came to our rescue.

We worked with them from day dot and went through a million reiterations, conversations and probably asked far too many questions 😅

We’ve definitely learnt a lot through this process and we thought it’s time to share those learnings with you.

In this Q+A, Tom and David will be joined by Tim, our Head of Brand and Lottie, our Founder. Our rebrand team who worked together throughout this process. To answer any questions you might have about the process. How to start, how to ensure success, how to bring your customers on the journey with you and so much more….

Sign up below and be ready with all your questions!

About the speaker

Tom and David have decades of experience within the marketing world, although that’s not what they started out as…..

One studied Physics and the other had a failed bid as a rock star, we’ll let you guess which ones which 👀

Since then they’ve covered the full spectrum of agency models from global networks, creative boutiques, digital specialists to independent start-up and consultancy.

Working with brands such as L’Oreal, Addidas, Penguin and M&S.

There isn’t a thing about rebranding, strategy and communication that Tom and David don’t know.

This is a wealth of resources that you don’t get often, so be sure to make the most out of this Q+A session!

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