Ex-lululemon on turning customers into (brand) advocates

The reality of today is that modern marketers are investing more in paid channels with less return. To alleviate this pressure, many are looking for organic growth—the holy grail of channels that comes with high levels of trust, reduces acquisition costs and allows for exponential scaling. This need has led to the newly formed practice of brand advocacy, where passionate customers and fans help amplify a brand’s reputation and voice, ultimately leading to brand growth.

About this event

The reality of today is that modern marketers are investing more in paid channels with less return. To alleviate this pressure, many are looking for organic growth—the holy grail of channels that comes with high levels of trust, reduces acquisition costs and allows for exponential scaling. This need has led to the newly formed practice of brand advocacy, where passionate customers and fans help amplify a brand’s reputation and voice, ultimately leading to brand growth.

In this session we will cover:
● The shift in the marketing world today
● Aligning advocacy with business objectives
● Segmenting customers based on passion & brand love
● Rewarding customers for engaging with your brand
● Measuring the value of an advocate

About the speaker

Jaclyn spent 8 years with global retail brand, lululemon, growing the brand in Canada and Australia through focusing primarily on grassroots approaches to building the brand community, engaging with customers and building long-lasting relationships – with zero traditional advertising budget. Jac will share her first-hand knowledge on how engaging with customers and building relationships is the key to powering the organic growth engine.

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