Digital Marketing if you feel like you’re faking it – Affiliates 101
About this event
Affiliate marketing is the process where an “affiliate” earns a commission for marketing another person’s or company’s products.
Businesses with strong Affiliate Marketing programs have been able to succeed during lockdown by being in the right place to capture shoppers who are spending the majority of their disposable income exclusively online.
In this session, you’ll learn how to launch a low-risk and incremental Affiliate program. The strategy will allow you to convert incremental customers and bolster your bottom line. The commercial model will be a cost per sale where there is no cost unless there is a sale.
In this session, you’ll learn how to launch a low-risk and incremental Affiliate Marketing program. The strategy will allow you to convert incremental customers and bolster your bottom line. The commercial model will be a cost per sale where there is no cost unless there is a sale.
The session will cover:
- What is Affiliate Marketing
- How to set up a program
- Incremental conversion strategy
- Tips from building a £3M per month program at Gymshark
- Tips from advising Google on launching an Affiliate & Influencer program
About the speaker
Author and consultant, Elliot Myers has published ‘The Advertisers Guide to Affiliate Marketing’ and helped the likes of Google and Copy Club member Heist Studios achieve growth through Affiliate Marketing.
Before launching the business in 2019, he worked on accounts such as BSKYB, Barclays and Npower before moving to Gymshark where he built a multi-national £3M a month Affiliate Program.
Elliot currently helps several businesses manage and scale their Affiliate and Influencer Marketing Programs and is also active in the Affiliate community as a contributor through his YouTube channel. He has run this session for us in the past to rave reviews.
This event is perfect for anyone starting their Affiliates journey or for anyone who feels like they need to brush up on how it all works.