Better Nature: How to build a brand with purpose

Better Nature is taking the Vegan category by storm! Their mission to make protein without compromise sits at the core of their business and drives every decision they make

About this event

Better Nature is taking the Vegan category by storm! Their mission to make protein without compromise sits at the core of their business and drives every decision they make:

“We don’t compromise on people, the planet and animals. We do this through tempeh – a wholesome meat alternative originating in Indonesia that doesn’t compromise on taste, nutrition or versatility.”

This purposeful strategy across everything from communications to product development has been key to their success in disrupting the Vegan category and innovating into spaces where no other brands are.

Join two of the Co-Founders of Better Nature, Chris and Elin, as they walk us through:

  • How Better Nature got its start and what drove their uncompromising mission
  • How the Vegan category has exploded over the past decade and how Better Nature identified gaps in the market to disrupt
  • How keeping their fingers on the pulse of consumer trends shapes their approach to new product development
  • How Better Nature’s brave and mission-driven approach to everything they do has been key to their success amongst retailers, investors and consumers!

Elin Roberts

Co-Founder & Head of Marketing
Better Nature – As a psychology graduate-turned-marketing strategist, Elin is passionate about using communications to create positive behavioural change to make the world a happier, fairer and more sustainable place.

Christopher Kong

Co-Founder & Head of Business Development 
Better Nature – As a biochemist-turned-entrepreneur, Chris is excited by the amazing potential of translating advances in food science and technology into real-world impact, something he believes we can do through tempeh fermentation!

What is ProQuo AI?

ProQuo AI have built the world’s first and only brand management platform to help challenger brands grow.

Their platform collects people’s thoughts and feelings about your brand every day, so that you have an up to the minute read on what’s going well and where you need to improve. Their AI-powered guidance tells you what moves you need to make next to grow.

More Events/Tools/On demand

THE UP WORLD NEWSLETTER
Sign up

Refer a friend