Approaching TikTok

This event will be focused on the platform on everyones’ lips- TikTok. It’s the app that’s taking the social media world by storm; with over 800 million users and counting, there isn’t a brand out there that hasn’t at least considered approaching TikTok.

About this event

This event will be focused on the platform on everyones’ lips- TikTok. It’s the app that’s taking the social media world by storm; with over 800 million users and counting, there isn’t a brand out there that hasn’t at least considered approaching TikTok.

It’s been fascinating to see how it has continued to thrive throughout the pandemic with its’ audience growing and diversifying. So now more than ever marketeers are considering the platform and we want to help answer those burning questions…

So should you be on it? how would you do it? and what are the key considerations?

The session will cover:

  • The stats and how it’s performing
  • Why Tik Tok is different to other social media and worth considering
  • Examples of good work in the three different content streams (ads, owned, creator)
  • Q&A to answer your brand specific questions with our experts

What is Born Social?

Born Social are an award winning social media agency for Davids not Goliaths, focusing on outthinking rather than outspending. Throughout COVID19 they have produced a series of events helping brands and marketers do just that. Hosted by their Senior Strategists we’ll be exploring the platform that’s thriving in uncertain times; focusing on trends, the shift in attention to the platform during the crisis and what brands need to do if they want to get in on the action.

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