About this event

Your attribution is broken, what to do next from a CMO (Finisterre, Mindful Chef & Patch)

Most B2C brands are guessing how much to spend in each channel.

This means they’re wasting £££ on ad spend.

Improving how you make this decision is probably the easiest way to find 10% growth.

Franky is here to answer:

• Why should I worry about attribution?

• What are my options?

• What should I do for my brand?

• How do I get more help with this?

About the Speaker

Franky Athill is a fractional CMO & Founder of Attribution Lab (Ex-Finisterre, Mindful Chef & Patch Plants)

Worked in 6 marketing agencies

Grew Patch from £0m to £20m+, selling over a million plants in 4.5 years

CMO at Finisterre

Chief Growth Officer at Mindful Chef

‍ ‍ Now building the Marketing Mix Modelling company he wishes he had (www.attributionlab.com)