About this talk

Ever wondered what it takes to build a brand like Wild from scratch? Well, we’ve got something exciting for you…

Lottie Unwin is sitting down for a chat with Freddy Ward, Founder & CEO of Wild—the refillable natural deodorant brand that’s shaking up the personal care industry.

Why should you care…?

The brand has been recognised as the UK’s fastest-growing online health and beauty brand, with a staggering 322% surge in sales in 2022. Gulp. 

Freddy is joining us to share his journey, the highs and lows of scaling a business, and his marketing insights from growing Wild into the success it is today. Expect a raw and honest convo where you can ask your burning questions or just soak in the inspiration.

Here’s a sneak peek at what we’ll be chatting about:

👉 How to build a brand that people actually care about

👉 The power of community in scaling a start-up

👉 Freddy’s top marketing strategies for 2024

AND how Wild do influencer marketing. Are the rumours true, do they have a HUGE dedicated in house team?

About the speaker

Freddy is Co-Founder and CEO of Wild, one of the fastest growing venture backed consumer companies in Europe over the last few years, on a mission to remove single use plastic from bathrooms across the globe. 

Prior to Wild Freddy was an early employee at HelloFresh UK helping grow the business to >£100 million in revenue in under 6 years. 

With over 12 years in high growth consumer companies Freddy has made every mistake in the book and hopes to share some of the painful lessons so you can avoid them!