About this event

Thuha is a Paid Search Specialist having worked with mainly travel brands such as Crystal Ski and Santa’s Lapland over her 16 year career in Digital Marketing. Thuha (pronounced Too-ha) is a data geek and will be sharing her go-to reports in GA4 and how to navigate around and measure digital performance.

With the sunsetting of Universal analytics in July 2023, businesses are having to move to the latest version of Google Analytics, GA4, to maintain a continuation of year on year data. The reports, definitions and interface are slightly different so marketers are finding they need more support to make the most out of Google Analytics. This is the first stepping stone to understand attribution of marketing channels.

This is a troubleshooting session and we ask you to share your GA4 challenge in the sign up form below

What we’ll cover…

• Key differences between Universal Analytics and GA4

• The key reports for measuring marketing performance

• What you can tag with Google Tag Manager to make the best use of it