About this event

It’s the big elephant in many marketing rooms – everyone knows it’s coming but most don’t know what it actually means. As Google’s biggest partner, the lovely folk at Merkle are here to help us understand what’s going on, and what we as marketers need to do about it.

We cover:

• What is GA4

• Why is Google doing this?

• What are the benefits

• Why implement this now?

• How is GA 360/your set up impacted