About this event

The metric you need to measure feel’s like it’s changing by the minute. Each new “How to scale” guide has the surest KPIs you need for growth but what are the metrics that really matter?

In this chat, Greg will dispel the myths of the metrics, including ‘why bounce rate usually doesn’t matter’ and ‘why you should ignore Time On Page’. You’ll discover what metrics you should be measuring and how you can create data strategies that provide you with real actionable insights (without the big budget).

What we’ll cover:

• The generally accepted KPIs and why they’re not always right

• How to revitalise data & analytics to tell a story

• How to form coherent, logical strategies to help grow your business

• Creating simple bespoke data reports

• How to change your reporting and metrics from year 1 to year 10

About the speaker

Greg is the Data Analytics Manager at GROWTH SHOP, where he’s helped to drive more than $1bn in growth. With 8+ years of analytics experience, Greg has developed a unique skillset of being able to connect marketing, technology, social, and psychology together as one.