About this event

Our sell out ‘Digital Marketing when you feel like you’re faking it’ series aims to give you the skills you need to do your job. As a marketeer in a small business you’re kind of expected to be a jack of all trades and know your sh*t, so inevitably we all end up having to blag it a little bit…After a brilliant introduction with The Pull, we’re back with some new topics.

This Session:

So you just hit ‘publish’ on a new Facebook ad campaign, armed with every intro to Facebook ads you could get your hands on. But what happens next, after the campaign goes live? What metrics should you be tracking to know whether the campaign is a success? And how do you troubleshoot if the campaign flops?

We’ll show you:

> How to analyse your campaign results and which metrics to track
> How to fix a campaign that isn’t working
> How to make it work even on a small budget, with no audience or pixel data

About the speaker

Madeleine has 3 years’ experience in the paid social world, helping small brands and scale-ups grow their paid channels and increase ROI. She started her career as an early employee of a now $1B+ tech company. More info at squarecircledigital.com