About this event

Virginie Faucon is not only a leading marketing expert with over 20 years experience spanning continents, industries and major household brands. She’s also one of our community members!

Virginie is here to share her experience of working from some of the largest global brands including EE, Sky and BBC Maestro. The lessons she’s learnt and how she’s been able to adapt this knowledge when transitioning into the world of startups.

Get ready to have your mind blown with marketing knowledge 🤯

Virginie will be talking through:

👉 Retention marketing and customer loyalty

• Driving retention for subscriptions

• Best performing loyalty programs and offerings

• How do drive loyalty and customer “stickiness”

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👉 From blue-chip brands to start-up

• Transferable skills and experience

• How to manage double digit budgets the same way as <£1m budgets

• Making every £ count

👉 Brand marketing and strategy

• Creating a new brand identity

• Redefining a brand and brand positioning

• Localising a brand identity/positioning

👉 Marketing for early-stage start-ups

• Do’s and Don’ts

• How to navigate uncertainty and change

• Agile working and the art of being “scrappy”

• How to generate growth with very little marketing budget and leverage “free” channels

About the speaker

Virginie is currently Interim Customer Marketing Director at Bally’s Interactive and the former CMO of BBC Maestro. She is an award-winning marketing leader with 20 years’ experience in setting up marketing functions from inception to acceleration and delivering commercial growth.

She has held leadership positions for companies ranging from well-known household brands such as EE, 02, Aviva, Sky,  News UK and BBC Maestro – to high-growth start-ups/ scale-ups – across a range of industries.

Virginie has worked and lived in 6 countries (France, UK, US, Japan, South Africa and Germany) with extensive experience in launching and expanding businesses globally and running localised marketing.

Virginie is also a Board Advisor and school governor and an active member and mentor for Bloom UK and Thrivewithmentoring, She is currently busy studying for her executive coaching accreditation.