About this event

At The Copy Club we believe we should be inspired by each other more often. Fun fact, this is actually where our name comes from – encouraging each other to copy (and nothing about copywriting, oops). We are very excited to be running a regular series where we gather brands from the community to share exactly how they do marketing.

In our How We Do Marketing series we’ll give you an inside view on how brilliant members of our community build their brands. The sessions will touch on everything from strategy and the role of marketing in different businesses to execution. Our aim is that you feel inspired by great work and fired up to go make things happen.

We are delighted this week to host Jessie Kenneth, Squirrel Enthusiast and Brand Manager at Pip & Nut. Pip & Nut have been shaking up the traditional spreads category with their range of delicious natural nut butters since 2015. At the end of last year they launched their latest creation: totally irresistible nut butter cups. Founded by Pip, the brand is committed to making the tastiest products out there, while never compromising on ingredients.

Over the years Pip & Nut has grown a loyal following of nut butter lovers who remain at the heart of the brand. Marketing tactics have spanned partnerships with the likes of Nike and Made.com, a cookbook launch, hundreds of ‘toast bars’, their first ATL campaign featuring real squirrels photographed in the Swedish woods, and now an increasingly digital-first approach and growing DTC channel.