About this event

Sophie has worked at a variety of CPG brands (Red Bull, Benefit Cosmetics, Camden Town Brewery) across creative, brand & marketing. Highlights include working In Austria at Red Bull HQ and a launch in Thailand, Branding up a Pink Ship on the Thames for Benefit, and bringing FRESH positioning to life at Camden Town Brewery. Now at NICE as Marketing Director, Sophie brings her 10 years experience and love for FMCG and to drive fame through ‘Making it NICE’, and make their marketing as disruptive as their business.

Since its inception 3 and half years ago, NICE has been focused on building the brand through distribution, with the company now selling 1 can every 5 seconds across 4000 distribution points. This year has been all about bringing marketing up to speed whilst getting as much bang for your budget.

What we’ll cover

• Introduction to NICE, and how we’re changing the world of wine

• Importance of Values and Mantras

• Top 3 activations

• BBE (Big Budget Energy!)

• Fresh perspective on traditional marketing

• Focus and clarity on your strategy