About this event

We are very excited to be running a regular series where we gather brands from the community to share exactly how they do marketing.

In our How We Do Marketing series we’ll give you an inside view on how brilliant members of our community build their brands. The sessions will touch on everything from strategy and the role of marketing in different businesses to execution. Our aim is that you feel inspired by great work and fired up to go make things happen.

Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Combining technology, innovation and the philosophy that you can never care too much or be too thoughtful, they’re building the world’s leading and most loved flower company.

As the brand who invented letterbox flowers, innovation is central to the brand proposition and continues to be seen in new ideas big and small. Whilst the brand has scaled through highly efficient performance marketing, it’s been equally important to deliver a genuinely superior service. Bloom & Wild treats every delivery like it was going to their favourite person, and pours in thought and care to every aspect of the sender and recipient experience, from UX to unboxing and customer interactions. It’s a brand who truly lives its values, which inform every aspect of their marketing strategy.

About the speaker

This week we’re delighted to host Charlotte, Brand & Communications Director at Bloom & Wild, Europe’s largest and fastest-growing DTC flower brand.