How To Win At Paid Social in 2024
Louis Butcher
Founder
Chilli Digital


About this event
Louis is one of our talented Up Club members who is back to share his insights in paid media (after so much demand from his previous talks!)
He’s here to show us how managing Meta ads has become even easier…sort of 😅 And share his ad figma templates so you can re-create the success he’s seen in 2023.
Forget top, middle and bottom of funnel structures and instead get ready to learn the ins and outs of what’s going to make sure you start 2024 with a bang with your paid media 💥
Louis is covering:
👉How you can test and scale with a limited budget
👉How you can generate 1,000’s of orders in 10 seconds
👉His top creative ad concepts of 2023
👉How to ideate, plan and brief new ad creatives
👉Generating ideas that will resonate with customers
About the speaker
Louis Butcher is a startup marketing specialist. He’s worked with over 40 early-stage startups in his 10-year career, applying his full funnel growth experience to help early-stage startups find product market fit, find scalable marketing channels and uncover opportunities to fuel exponential growth for their business.
Louis has a particular specialism for D2C e-commerce & Paid Social Marketing. Having managed multiple Meta ad accounts throughout 2023 – Louis is keen to share his learnings. What worked, what didn’t and what he thinks will be the key to achieving success on the platform in 2024.
Outside of work, Louis is currently renovating a Victorian terrace house whilst learning DIY skills on the go. When he isn’t developing a new killer Meta ad or trying his hand at his next DIY project, you’ll find him playing basketball, football or chilling with his cat Mochi.