About this event

The CRO workshop will be a one-hour session covering all things conversion, including how to get started with tracking conversion, gathering data to inform any bottlenecks in the funnel and some top tips to optimise landing pages for conversion.

What we cover:

• An intro to Conversion Rate Optimisation (CRO) – what is it and why is it important to your business?

• The most important metrics to track, including benchmarking and how to find your conversion rate in Google Analytics or Shopify

• How to start tracking conversion and how to set up a conversion funnel in Google Analytics

• Tips on how to gather feedback, including customer feedback and using analytics tools like Hotjar to gather behavioural insights

• Landing Page optimisation top tips

• Troubleshooting a website and giving live recommendations