About this event

Thinking Behavioural Science has no place in your marketing? Think again!

Understanding human behaviour and what your key consumers want is ultimately at the core of a successful marketing campaign.

One of our long-time members Rosie Foster-Carter has had a marketing career spanning two decades and now is using her knowledge within behavioural science, connecting the two disciplines.

Rosie is here to share what Behavioural Science is as well as:

👉Why real people don’t make decisions like economists, politicians (and some marketers) think they do

👉How people actually make decisions/ principles of human behaviour

👉How to use Behavioural Science to solve marketing challenges, with a step-by-step process and useful tools

👉Providing real-life examples, quick checklists and the novel research method with case studies

About the speaker

Rosie Foster-Carter is a long-time Up World member and Principal Behavioural Scientist at the specialist consultancy CogCo, founded by the team behind the UK Government’s Behavioural Insights Team (Nudge Unit).  Her role is to help organisations use Behavioural Science to address their toughest challenges and effectively change behaviour.

Before this, Rosie had a 20 year career in marketing and strategy, supporting the Founders and CEOs of entrepreneurial companies. After training with Bain & Company, Rosie moved into the world of marketing with innocent drinks, and has since worked with a wide range of start-ups, global corporates and NGOs, in house and then as a freelancer. Highlights include a Medicinal Cannabis startup with a base in Jamaica, lowlights include a global telecoms monolith 🙄

She became frustrated at the lack of good science that went into marketing and corporate decision making and retrained in Behavioural Science.

Outside of work Rosie has 2 small children, and although they have put pause to her passion for adventurous travel, they do provide convenient subjects for her behavioural science experiments.