About this event

What makes a brand memorable? Is it something a brand earns? Or can it be constructed. Is it the same as brand awareness? Or is it something much greater. We can all picture in our minds those brands who’ve left a lasting affect on us – but what is it that makes them unforgettable?

While brand memorability and brand awareness are undeniably linked, there are important distinctions which brands must understand, to grow and scale more efficiently.

The best part for emerging, challenger brands? Establishing a brand people remember doesn’t require flashy budgets or studio settings – it’s all about creating surprising experiences for your customers which reveal the true character of your brand in an authentic and consistent way.

In this session, we will cover…

– The critical differences between brand memorability and awareness and how to achieve both

– The end-to-end consumer journey and how brands can win through the creation of surprisingly memorable moments

– How brands can curate and execute customer experiences in a consistent, authentic way

– Real-life examples of memorable customer experiences and how they work to drive brand memorability and brand awareness

About the speaker

Danny Jennings, Director of Product | proquo ai – Ex-Lead Product Manager at EY’s Advanced Technology Group. Over the last 8 years, Danny has built unforgettable experiences for brands of all sizes from Vodafone and ING Bank, to one-person startups across the US and Europe.

Michael Coden, Head of Marketing | proquo ai – Ex-Global Senior Brand Manager at Unilever. Michael spent over 10 years at Unilever developing some of the world’s largest and most unforgettable global FMCG brands across North America, Europe and Australasia.