About this event

Thinking what on earth is marketing attribution? And how on earth can it help increase profit?

Well sit down, grab a cup of tea and let the experts take it from here.

Oliver Spark, CEO of Sweet Analytics, is coming to join us and share his knowledge about attribution.

He’ll be covering:

Attribution – what actually is it?

What do brands need to know before starting their attribution journey – getting the basics in place

The positive and negatives of different attribution techniques

Common attribution mistakes

Best ways to kick start your attribution journey

Remember: there is no “silver bullet” to attribution, but good news! There are strategies and marketing tech that you can employ that will be fundamental to your success.

About the speaker

Oliver Spark is the CEO and Founder of Sweet Analytics, a customer and marketing analytics platform, built for marketers by marketers; which enables brands to optimise their growth strategy by understanding which levers to move to drive more sales.

Prior to this, Oliver spent 20 years in retail running various brands, including The White Company which he grew from £6m to £50m, and his experience during this journey taught him the value of customer analytics and the relationship between sales and marketing.

In 2015 when Oliver was recovering from Leukemia, he set out to convert his retail learnings into the tool that he wished he had in his past career and created Sweet Analytics, a SaaS platform that helps SME brands democratize data to save time, make more money and turn data into profitability.

Extra Resources

If you’d like to learn more about marketing attribution then you can download the latest guide on how to set up and track your marketing attribution here.