About this event

This fireside chat is a unique one because we’re not hosting for once!

Instead, we’re leaving our friends over at Tracksuit in the driving seat.

Mikayla Hopkins, the Head of Marketing, at Tracksuit is leading the charge with a Q+A with Calum Mackay, the Global Head of Marketing at Laybuy (impressive right!)

They’ll be chatting over:

• Marketing leadershipThe evolution of the marketing leader space
  How the role of the marketer has changed in the workplace
  

• The role of brandThe approach to long and short term marketing
  The nuance in the impact and need for brand in beauty versus fintech
  Launching brands in new markets
  

• Brand tracking and closingThe priority of brand tracking
  How to sell brand tracking into CFO/CEOs
  

About the speaker

Callum MacKay – Global Head of Marketing at Laybuy

Calum was a founding member of the team that brought Laybuy to the UK and his role covers both B2B & B2C marketing, as well as brand/creative & communications. Core to the success of his role is a laser focus on profitable consumer acquisition whilst maximising LTV of existing consumers.

Calum started out in the health & beauty sector, initially holding brand management roles within the L’Oréal Group before joining pioneering British organic beauty brand Neal’s Yard Remedies where he built their International division, expanding the multichannel retailer to over 25 major markets across Asia, Europe, Middle East & North America.

Calum is a keen traveller with a penchant for an overnight train journey (although keen to stress he’s not a trainspotter…) and ski touring, having completed the epic Haute Route earlier this year.

Mikayla Hopkins – Head of Marketing at Tracksuit

Mikayla is known for building buzz around purpose-driven brands. She brings specialised experience running and growing beauty, SAAS and digital companies. Most recently, Mikayla joined Tracksuit (beautiful, affordable, always on brand tracking) as a founding team member in 2021, responsible for building and scaling the brand globally. Tracksuit works with marketing leaders at some of the greatest UK brands, including Vistaprint, MyFitnessPal, Sol de Janeiro and Heights.

Mikayla is motivated by fostering empathetic leadership and bringing expertise and storytelling together. She’s a huge fan of ranking movie titles and over-sharing photos of her cats. Cares deeply about both.