About this event

Our ‘Digital Marketing when you feel like you’re faking it’ events always sell out.

This is SO telling of how the community feels. As a marketeer in a small business you’re kind of expected to be a jack of all trades and know your sh*t, so inevitably we all end up having to blag it a little bit…

We’ve partnered with The Pull Agency to offer The Copy Club a whole series dedicated to giving you the core understandings on all things digital, so that you don’t feel like you’re faking it anymore. You can pick the sessions most relecant to you or join all four in our digital marketing series.

The fourth and final session will cover PPC advertising and the tips and tricks to manage your campaigns.

Even in lockdown, consumers still want to shop. With brands such as beauty, exercise equipment and loungewear performing particularily well in lockdown. So, with consumers still wanting to shop online, are you making sure you’re being found? We understand budgets may have been cut during, but stopping all advertising efforts could be doing more damage to your brand than you think. What we will cover in this session is how to setup and run ads through Google and how you can run effective PPC advertising with our top tips.

About the Speaker

The Pull Agency are hosting a class for us to get you up to speed on the basics:

• What campaigns you can run on Google

• How to perform keyword research

• How to setup a campaign in the platform

• Our 6 top tips for optimisation

The session will focus on the knowledge you need to run effective PPC ads and feel confident that you know what you’re doing whilst working remotely. This interactive format will focus on how to apply what you learn for your business to improve results. This event is perfect for anyone who runs PPC campaigns for their brand or for
anyone who feels like they need to brush up on how it all works.