About this event

Better Nature is taking the Vegan category by storm! Their mission to make protein without compromise sits at the core of their business and drives every decision they make:

“We don’t compromise on people, the planet and animals. We do this through tempeh – a wholesome meat alternative originating in Indonesia that doesn’t compromise on taste, nutrition or versatility.”

This purposeful strategy across everything from communications to product development has been key to their success in disrupting the Vegan category and innovating into spaces where no other brands are.

Join two of the Co-Founders of Better Nature, Chris and Elin, as they walk us through:

• How Better Nature got its start and what drove their uncompromising mission

• How the Vegan category has exploded over the past decade and how Better Nature identified gaps in the market to disrupt

• How keeping their fingers on the pulse of consumer trends shapes their approach to new product development

• How Better Nature’s brave and mission-driven approach to everything they do has been key to their success amongst retailers, investors and consumers!