Previous Talks 📢
How to Win at Google Ads in Q4 with Barney Durrant
Barney Durrant
Barney Durrant
Bluebell Marketing
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Reignite Your Analytics Strategy: When To Ignore Best Practice
Greg
Greg
GROWTH SHOP
How to optimise for website conversions
Jamie Stanley
Jamie Stanley
GROWTH SHOP
How we do marketing with HelloFresh
Sam Day
Sam Day
HelloFresh
Digital Marketing if you feel like you’re faking it – Paid Social
Digital Marketing if you feel like you’re faking it – PPC (Paid Search)
Troubleshooting GA4 – Navigating & Measuring your Digital Performance
Thuha (Ly) Wright
Thuha (Ly) Wright
Digital Seamstress
How To Win At Paid Social in 2024
Louis Butcher
Louis Butcher
Chilli Digital
How to unlock better web conversion
Will Laurenson
Will Laurenson
How we do marketing with Ugly Drinks
Orla Weir
Orla Weir
DTC
Paid Social Level 2: You’ve got the basics, but now you need to smash it
Madeleine (MacDonald) Herbert
Madeleine (MacDonald) Herbert
National Disability & Carers Card Scheme
How we do marketing with Heist
Daniel
Daniel
How Marketing Attribution Fuels Profitable Growth with Sweet Analytics
Oliver Spark
Oliver Spark
Sweet Analytics
How We Do Marketing with Nude
Yoann
Yoann
Is Facebook Advertising Dead? A Fireside Chat with Louis Butcher
Louis
Louis
Founders Factory
Your attribution is broken, what to do next from a CMO – with Franky Athill.
Franky Athill
Franky Athill
Attribution Lab
How to get the most out of your data in a cookieless world
Tom Lucas
Tom Lucas
Squadron Venture Media
How to supercharge your conversion rate
The switch to Google Analytics 4 – what does it mean for you?
Tools & Templates 🗂
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Google Ads best practices
This resource provides guidance on setting up and optimising Google Ads campaigns. Featuring instructional videos, it covers everything from account setup to campaign structure, targeting, bidding strategies, and ad performance optimisation.
This resource is designed to help marketers maximise their ad spend, improve campaign efficiency, and achieve better results with Google Ads.
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DIY Meta Ads
7 easy to follow modules
From an overview of Facebook advertising and the Ads Manager tool to setting up and optimising your campaigns.
Smart calculators and tools
Including Target ROAS, Spend & Sales Volume Calculators. All you need to do is input your numbers and the calculator will do the rest.
Guides and glossaries
Understand what makes great creative and copywriting on paid social. And a Facebook lingo cheat sheet.
Blogs & Guides ✏️
Podcast Episodes 🎤
#48 How a lockdown idea grew to 50k customers with Sam Smith, Founder of Pot Gang
A lockdown business that stood the test of time, POT GANG is all about getting people into growing their own fruit, veg and herbs, via monthly subscription boxes.
#42 When old school marketing meets brand tracking, with Matthew Herbert, Co-Founder of Tracksuit
This week, Lottie chats to Matthew Herbert, Co-Founder of Tracksuit. Very much a startup, they’re on a big mission to make always-on brand tracking beautiful, accessible and affordable.
#1: How Innermost achieved organic growth
In this episode, Lottie speaks to Shivraj Bassi, Founder of Innermost - a supplements brand that uses the power of nutrition to craft targeted solutions for your health and fitness needs.