Training Hub - Brand Building & Strategy 🌟

This is a slide deck from a presentation so it might read a little strangely without a speaker (in this case Alice Bridges).

However, it includes some great content about what exactly brand positioning is with some examples,  ideas for how you can position your company, and an exploration of brand personality types.

This is a slide deck from a talk (so it's a bit brief in context) but there are some great points in there you should consider.

It covers who to get insights from, how best to get them, what to ignore and what to really hone in on.

It also includes templates on great survey questions to get some fantastic insights from your customer base, employees, and founders.

This is to be used when establishing your audience profiles and how to entice them. 

The template gives you the framework to identify your ideal customers and provides numerous examples of how to create customer personas that aren't just surface level demographic observations.

This is a 1-slide template you can use to quickly map out a high-level brand marketing strategy. 

It covers the brand purpose, vision, objectives, grwoth, positioning, customer insights, and enablers.

A clear brand strategy is key to success.

It can help direct decisions and define the kind of brand you want to be.

Micheal Coden (Head of Marketing at ProQuo AI) and Jim Brennan (Managing Director) spoke to us about the all-important task of creating your brand strategy.

We cover their 6 essential steps for getting your strategy nailed down.

This is a tool designed to ensure marketing activities are well-planned and effectively communicated to all stakeholders. It covers essential details such as campaign context, key objectives, target audience, messaging, and desired outcomes. 

The template also includes sections for branding guidelines, budget, deliverables, and deadlines, helping teams and third parties align on strategy and execution.

This brand-building template helps businesses assess, refine, and strengthen their brand identity. It guides users through defining objectives, prioritising branding goals, aligning brand identity, and building a brand on a budget. 

Interactive exercises help evaluate brand health, customer touchpoints, and marketing effectiveness. 

The template also includes a framework for measuring success, ensuring a clear and strategic approach to brand growth.