How To Launch And Build A Brand In The USA

Thinking about launching and building your brand in the US 🇺🇸 Holly is here to help you out, share her tips and give you the inside edge!


16th May: 12-1pm

Thinking about launching or building a brand in the USA or a new international market?

Then listen up.

Holly has been building the Papier brand internationally for over 6 years and has tons of experiences and secrets to share. From utilising partnerships to building those vital PR relationships.

If you’re planning on going global, then this is the talk for you.

Up World

Holly is sharing her journey of building a brand in the US and how she’s utilised partnerships to ensure growth 📈

She’ll be discussing:

Launching a brand in the US (or new market) 

  • Essential To-Do’s
  • Challenges and Opportunities 
  • Personal reflections on the benefits of a secondment to a new market


Unlocking partnerships for success

  • How to approach partnerships 
  • Types of partnerships and their different functions 
  • Leveraging them for success and wider business integration
  • The evolution of PR and it’s changing role at a D2C brand


about the speaker

Holly Chapman is the Global Head of PR and Partnerships at stationery brand Papier, her role is to integrate impactful partnerships and PR campaigns into the brand strategyensuring that it supports the overall business goals and remains true to Papier’s mission and vision. 


Holly has just returned from a secondment in New York where she was part of the team working to grow and build the US team and brand in this new market. Prior to joining Papier, Holly worked in brand roles in the start-up space including flower delivery company bloomon where she developed a passion for storytelling and coming up with campaigns which drive impact and buzz. 

Outside of work Holly travels, taking advantage of Papier’s generous work from anywhere policy and she is big reader – running a small bookclub. 

How to Join

You’ll receive a confirmation email with the Zoom link when you sign up for the event and we’ll send you reminders.

We will record this event so even if you’re not 100% sure you can make it, please do sign up and we’ll send you a link to the recording.







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