Members only event

Members only event

IRL Breakfast Talk: How to grow your startup from £0 to £50m+ 💸

Wondering how it’s possible to grow a start up brand from £0 to £50million? We promise it’s possible.


23rd May: 8:30-10:30am

📍Second Home, Spitalfields, E1 5JL

Wondering how it’s possible to grow a start up brand from £0 to £50million? 

We promise it’s possible.

Jon Kell the Global Marketing Director of Yoto has ridden that rollercoaster. And he’s here to tell you the mistakes to avoid and the secrets to succeed. 

He’ll discuss:

👉 Helping to build a nascent category 

👉 Growing awareness with small budgets

👉 Building a team

👉 International expansion

👉And more….

about the speaker

Jon has spent 19 years in marketing, living and breathing the squiggly career. Graduating with a law degree, and a newfound hatred for the law, he joined the music industry, learning how to make musicians famous at EMI Records. When he realised that the industry was entering a period of decline, he jumped ship (was pushed), starting a 10 year journey through a number of agencies working across a variety of projects including digital and mobile, brand strategy, creative, experiential, partnerships and more for brands including Coca-Cola, Stella Artois, Bose, Foot Locker and The NBA. 

A phone call out of the blue one day then resulted in him joining the world of startups. Initially working for a group of new brands in a baptism of fire, he then moved on to join the founders of a pre-launch company called Yoto who were building an audio platform for kids. 

This was 2019. They launched Yoto in 2020, days before lockdown. Despite this they managed to sustainably grow the company, hitting £51m in revenue and profitability in 2023, and winning countless awards along the way including TIME Magazine Best Inventions, Fast Company Most Innovative Companies, Deloitte Fast 50, Sifted 100 and Bloomberg Startups to Watch.

How to Join

This will be an intimate talk meaning we have limited space for this event, so please let us know if you are unable to make it.

We will now be doing a three strike rule (sorry to be those guys!) If you RSVP then don’t show, that’ll be one strike. We’ve introduced this measure to ensure respect between speakers, sponsors, Second Home and your fellow Up Club community members. No one likes a no show!








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