Members Area

Finally, YOUR exclusive marketing leaders community

Connect, confide and grow together. 

Waitlist now open for our next cohort. Doors open again in June.


Curated peer support

Solve tough problems in confidential, open curated peer groups, with weekly discussions and a private slack group

Conversations with experts

Learn from accomplished leaders who have done it before at our monthly IRL intimate talks

A powerful network

Navigate and accelerate your journey as a marketing leader with exclusive dinners and day events, with the most impressive marketing leaders from your favourite brands


Sign up for our waitlist.

A word from lottie

“Ten years ago, Up Club was a private space for Heads of Marketing, but over time we expanded access. Our teams were missing out on development and it felt unfair to exclude them. 

There’s been something missing though. Senior leaders still need a safe, private space, where we can share challenges about our teams, admit we’ve had a hard day and solve hard stuff together. 

Big Up Club is that. I’ve had countless conversations over the years where you’ve asked for this and I am so excited to build it with you.”

We need your help building this

Last year we spoke to over 100 of you and you told us what you need. We think we’re 95% there but still need your feedback. Community, after all, is the result of brilliant minds working together to build something really meaningful. And this isn’t our community, this is your community. 

This is your opportunity to be a Founding member and join our beta version, to collaborate with us in shaping this initiative. Our role in this process is to act as humble facilitators, working to bring your ideas to life.


· It will never be this cheap again

· Be a part of the founding group that builds this community

· You will join the Slack community from day one


invite only dinners

Form long lasting friendships and find solace in the sharing of the trials and tribulations of start-up life over a delicious 3 course meal and glass of wine. Held once a quarter in beautiful venues with our own private chef. We’ll be kicking things off with a dinner on the 29th February.

Curated program of monthly IRL talks with legendary speakers

Ask questions, get guidance and be inspired by accomplished marketing leaders at our monthly IRL talks. 

Your 3 month schedule:


Engage in online discussions with up to 8 other members, where you will tackle business challenges together, reflect on progress, hold each other accountable, and create a supportive space to share the wins and pitfalls of start-up life.

Topics include: 

  • How to structure a team, one hire at a time
  • How to build personal development plans when there is no budget
  • How to design roles within a start-up marketing team
  • How to plot your progression when there is only Founder / CEO above you
  • How to know when it’s the right time to move jobs
  • How to write a strategy that is fit for small resource and tight purse strings
  • How to manage up when your boss isn’t a marketer
  • How to work with Founders up close and personal
  • How to think like a leader, when you don’t have all the answers

Curated 1-1 introductions to other members for peer mentoring

Carefully selected introductions to members at a similar stage, to allow for deeper relationships where you can challenge each other’s ideas and encourage accountability.

Access to our invite only 'Big Up: Leaders Day'

A day of stimulating workshops and inspiring talks that will open your mind, build your network and transform your marketing.


Sign up for our waitlist.

How does it work?

1. Apply 

Take 20 minutes to answer a series of questions that will help us understand you, your challenges and to make sure you’re the right fit for Big Up Club.

2. Confirm your place

We are only accepting 40 members onto our beta programme. Membership for Big Up Club is billed every 3 months on a recurring basis. To secure your membership you must provide your card details which will be billed on the 1st of March, when your membership starts.

3. Join us at dinner

You’ll be invited to our special kick off dinner on the 29th February, where you’ll get to meet your fellow members over a delicious dinner from our own private chef.

4. Sign up to our talks

We’ll send you invites to all our online and IRL events so you’ll have plenty of time to block them in your diary. 

5. Get involved in the community

Ask questions and share your challenges in our private slack group, and jump in to help others where you can.

6. Give back

Every few months we’ll ask you to host an intimate Huddle Up discussion for the group on a topic of your choice.

7. Be generous with your feedback

This won’t be perfect. We still have lots of questions about how to do this right. And we will be relying on your honest feedback and ideas to help us answer them.

Who is this for...

Marketing leaders in start-ups or scale ups beyond £2m revenue

Who reporting directly into the Founder or CEO

And are managing 2 or more direct reports

Who this is not for...

Anyone who is not currently working in house and leading a team

Anyone not up for sharing the wins and pitfalls of start-up life


Applications will be open from the 1st Februrary until the 23rd February. 

If you are accepted onto the membership you must confirm your place before the 27th February. 

On the 29th February we will have our kick off dinner in London. 

Your first membership payment will be taken on the 1st March. This will include 3 months membership and the cost of dinner. 

Before the 3 months is up you will have an option to cancel your membership if it’s not right for you. Otherwise your membership will continue to renew every 3 months.

  • B2C marketing leaders in start-ups or scale-ups beyond £2m revenue
  • You’ll be the most senior marketer in your business
  • You’ll manage a team of at least two

Nothing! If you’re accepted into Big Up Club then we will just upgrade your membership onto the new plan. However, you will still have access to everything in Up Club as before. Think of Big Up Club as your VIP card – giving you exclusive access to private section of the Club.

The price of the beta membership is £220 for 3 months. This includes 3 months membership (£50 p/m) and a ticket to our Kick Off Dinner (£70).

With Big Up Club, you get what you give. You can find value in different ways, from accessing support from your peers in Slack who are facing similar challenges, attending a weekly Huddle Up on a subject that feels pertinent to you, attending one of our monthly IRL events in London. But there is no fixed time commitment. However, the more time you spend sharing your experiences and insights with other members, the more useful you’ll find the community.

You’ll have access to 5-6 events per month. 4 of these will be online, and the other 1-2 will be IRL in London.

However, we don’t expect you to attend all of them. Our events are designed to cater to different stages and challenges and we’d expect most members to attend 2 events a month.

We’ll send you an email clearly explaining why we think we’re not right for you and we may recommend you join our Up Club membership if you’re not already (you can see more about that here) or join the waitlist for our next Start-Up Marketing Accelerator Programme. Depending on the reasons for your rejection, we may also suggest that you apply again for a future cohort. 

This will be an important part of your experience when first joining, however if you really cannot make it then there will be another opportunity to meet everyone face-to-face on the 13th March.

We’ve learnt that the best community experience comes from when we are really focused in who we are building for, and Big Up Club is going to be focused on B2C brands. If you know this and still want to be involved, then we’d love to have you – but feel like it’s best to be really explicit. The B2B journey is different for different people

Yes! We firmly believe that looking only at competitors or one industry is a common mistake. In today’s world, in order to truly disrupt you need to learn how to take cues from different categories and apply them to your own. 

Yes, if you have someone in mind who you think would really benefit from this membership please forward this page onto them. They will need to complete their own application and can add your name when asked how they found out about Big Up Club (so we can send you something to say thank you!)

Of course! In fact your employer absolutely should make a commitment to invest in your personal development (as it’s ultimately also an investment in the business). You will be delivering better results for the business if you have access to a powerful network that can support you through complex business challenges.

If you need help getting sign off, let us know.

We’re always open to conversations! If you’re an agency or brand that wants to get involved with Big Up Club then please email


Sign up for our waitlist.

want to find out more?

Pop some time in with your Community Manager Hope who would love to tell you more and answer any questions you may have!

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