High-calibre network
Every member is vetted. No fluff. No filler. Just smart, ambitious marketers looking to drive real results in-house.
Access to the best
Private talks from world-class marketers and category challengers who share the tactics they don’t post on LinkedIn.
Premium members hub
Full access to recordings, strategy templates, deep-dive playbooks, and proven frameworks you can swipe and deploy.
Accountability + momentum
Marketing can be lonely. We keep each other sharp. Expect regular challenges, check-ins, and momentum that compounds.
With a Big Up Club membership, you get access to...
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Bi-weekly in-person & online talks
Ask questions, get insights, and learn directly from industry titans.
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Exclusive private Slack channel
Get trusted advice, support, and the confidence to back yourself - fully.
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Quarterly dinners & social events
Discuss challenges, celebrate wins, and foster career-defining relationships.
MEET LOTTIE UNWIN
"A space for marketing leaders who don’t just want answers. They want an edge"
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45K - Lottie Unwin
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Elo Bretz
Marketing Director, Rollover
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“If you are a Head of Marketing or Director in a start up, Big Up Club is a great investment to make on yourself.
Fantastic opportunities to network with some peers, great confidential board to discuss any issues you might not be comfortable to share at work, some thought provoking events with experts in their fields which you can attend in a very intimate way. Highly recommend!"
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This is for you
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Marketing leader in start-ups or scale ups beyond £2m revenue
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Reporting directly into the Founder or CEO
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Managing 2 or more direct reports
Not quite
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Not currently working in-house and leading a team
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A marketing leader that is at least 'Head of' / equivalent
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Not up for sharing your wins and pitfalls
MEET SOME OF OUR MEMBERS
Who is already in the club?
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Anoushka Grover
Chief Marketing Officer
Jon Kell
VP of Marketing
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Charlotte Langley
Chief Marketing Officer
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Holly Crossley
Director of Ecommerce
at Purplebricks
at Yoto
at Bloom & Wild
at DASH Water
Some of our previous events
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Shelley, VP Global Marketing at BBC
How to become a marketing leader
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Anuradha, ex MD at Ben & Jerry's
Scaling impact in purpose driven brands
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Nico, ex Chief Brand Officer at ESTRID
How ESTRID built such a distinct identity
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Zaid, M&C Saatchi's Global CEO
How to make the move from CMO to CEO
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Paddy, B&Q's Customer Director
How to know where to focus
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Holly, Director of Ecommerce at DASH
How DASH operate as a DTC business in a retail world
(Scroll across to view events)
How does it work?
1. Apply
Take 20 minutes to answer a series of questions that will help us understand you, your challenges and to make sure you’re the right fit for Big Up Club.
2. Confirm your place
Every three months we will accept 20 new members. Membership is annual and billed on a recurring basis. To secure your membership you must provide your card details which will be billed on the 1st day of the month that your membership starts.
3. Join us at dinner
You will be invited to our special kick off dinner, where you’ll get to meet your fellow members over a delicious dinner from our own private chef.
4. Sign up to our talks
We will send you invites to all our online and in-person events so you’ll have plenty of time to block them in your diary.
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A WORD FROM OUR FOUNDER, LOTTIE
Big Up Club has been a long time in the making...
“Ten years ago, Up Club was a private space for Heads of Marketing, but over time we expanded access. Our teams were missing out on development and it felt unfair to exclude them.
There’s been something missing though. Senior leaders still need a safe, private space, where we can share challenges about our teams, admit we’ve had a hard day and solve hard stuff together.
Big Up Club is that. I’ve had countless conversations over the years where you’ve asked for this and I am so excited to build it with you.”
ONLY 20 SPACES AVAILABLE
Learn, grow, and thrive with the UK's best marketing minds
"The UK's most exclusive senior marketing community"
Annual Big Up Club Membership
£1,160
inc VAT
Your marketing leadership edge:
✅ Biweekly in-person and online talks with industry titans
✅ A private slack community for trusted advice and support
✅ Quarterly dinners & social events to build your network
✅ Access to vetted freelancers, and quality talent to hire
All the benefits of the Up Club community: members area, recorded talks, etc
Frequently asked questions
If you have any questions we have not covered then message our team - sayhi@up-world.co
We'll kick off the next cohort in September 2025. Applications are now open! Apply now to secure your spot as there are only 20 spots available this cohort.
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B2C marketing leaders in start-ups or scale-ups beyond £2m revenue
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You’ll be the most senior marketer in your business
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You’ll manage a team of at least two
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If you are accepted into Big Up Club then we will just upgrade your membership onto the new plan. However, you will still have access to everything in Up Club as before. Think of Big Up Club as your VIP card – giving you exclusive access to private section of the Club.
The price of membership is £1,160 (inc VAT) per year. This includes 12 months membership and unlimited access to all our talks and dinners.
We do offer payment plans if you’d like to stagger the cost. Email us to find out more.
Most of our members expense their membership. We made a guide here you can send to your bosses to get sign off.
We also offer a 30-day refund policy so there’s no hard feelings if we’re not quite right.
With Big Up Club, you get what you give. You can find value in different ways, from accessing support from your peers in Slack who are facing similar challenges to attending one of our biweekly in-person events in London.
But there is no fixed time commitment. However, the more time you spend sharing your experiences and insights with other members, the more useful you’ll find the community.
You will have access to 2-4 events per month. These will be split between online and in-person in London.
We will send you an email clearly explaining why we think we’re not right for you and we may recommend you join our Up Club membership if you’re not already (you can see more about that here) or join the waitlist for our next Start-Up Marketing Accelerator Programme.
Depending on the reasons for your rejection, we may also suggest that you apply again for a future cohort.
This will be an important part of your experience when first joining, however if you really cannot make it there will be many more opportunities to meet your fellow members in-person. You will not be charged for the dinner.
We have learnt that the best community experience comes from when we are really focused in who we are building for, and Big Up Club is going to be focused on B2C brands. If you know this and still want to be involved, then we’d love to have you – but feel like it’s best to be really explicit. The B2B journey is different for different people
Yes! We firmly believe that looking only at competitors or one industry is a common mistake. In today’s world, in order to truly disrupt you need to learn how to take cues from different categories and apply them to your own.
Yes, if you have someone in mind who you think would really benefit from this membership please forward this page onto them.
They will need to complete their own application and can add your name when asked how they found out about Big Up Club (so we can send you something to say thank you!)
Of course! In fact your employer absolutely should make a commitment to invest in your personal development (as it’s ultimately also an investment in the business). You will be delivering better results for the business if you have access to a powerful network that can support you through complex business challenges.
We made this guide to help you get your membership expensed.
We are always open to conversations! If you’re an agency or brand that wants to get involved with Big Up Club then please email us.
Take the first step in elevating your career, today
Here is what some of our members have to say
CMO, Bod Brands
Adam Bodini
"Marketing leadership can be highly daunting and lonely. Big Up Club has changed the game for that. Having a collection of experienced marketers, who are feeling as much imposter syndrome and confusion as you in the start up environment is highly reassuring. That coupled with a vast array of ideas and inputs on challenges makes for a phenomenal resource."
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Marketing Director, Blank Street
Claudia Winter
“Big Up Club is invaluable for working through challenges with your peers, and giving new perspectives”
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Head of Brand, Let's Do This
Lisa Pickett
“Really nice being connected with people who are in the same position and have the same questions I do on a day-to-day as a marketing professional. It's been so refreshing and helpful learning from how people in my position do it at their businesses”
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Claudia Gwinnutt
Marketing Director | Founder | Advisor
"They have absolutely nailed the art of hosting networking events. If you work in Marketing, I can't recommend joining Big Up Club enough. I've hired two incredible team members through their recruitment arm, sourced dozens of freelancers, and received endless levels of support and advice from the wider community."
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Founder - Morale App
Aldwynn Boscawen
"Really interesting morning with Up World listening to Jon K. From Yoto on their growth journey. Lottie Unwin (she/her) great to meet you in person finally. For anyone in marketing who is looking for a great resource and community do check out Up World."
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Marketing Director at Lantum
Ceinwen Jarvis
"What an excellent community! Safe, inspirational and a whole heap of fun."
Secure your spot for our next cohort - 20 spaces only!
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