An exclusive community for marketing leaders 🚀
Big Up Club is an invite-only community designed for start-up Marketing Directors, Heads of Marketing, and CMOs to learn, grow, and thrive from the best UK marketing minds.
"A great way to connect with like-minded people, share golden nuggets of wisdom, and grow your confidence as a senior marketing leader."
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Sophia King
Head of Brand, Honest Mobile
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Solve complex challenges
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Access some of the world's biggest brands with weekly discussions and a confidential Slack channel to get answers to your questions fast!
Why join Big Up Club?
Exclusive expert sessions
Join monthly talks led by accomplished marketing leaders who have been in your shoes and can offer real-life advice, not generic theory-based recommendations.
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Invitations to private dinners
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Form deep connections over quarterly supper clubs hosted at beautiful venues, complete with a private chef.
Here's our founder Lottie to explain more
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Elo Bretz
Marketing Director, Rollover
“If you are a Head of Marketing or Director in a start up, Big Up Club is a great investment to make on yourself. Fantastic opportunities to network with some peers, great confidential board to discuss any issues you might not be comfortable to share at work, some thought provoking events with experts in their fields which you can attend in a very intimate way. Highly recommend!
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“A safe, inspirational, and game-changing space”
With a Big Up Club Membership, you get access to.....
🎟 Biweekly IRL and online talks where you can ask questions, get insights, and learn directly from industry legends.
💡 A private slack community for trusted advice, support, and ideas
🍝 Quarterly dinners & social events where you can discuss challenges, celebrate wins, and foster career defining relationships
⭐️ Plus, you get all the benefits of the wider Up Club community; including recorded talks, vetted freelancers, and talent to hire
Who is Big Up Club for?
✅
This is for you!
Marketing leaders in start-ups or scale ups beyond £2m revenue
Reporting directly into the Founder or CEO
Are managing 2 or more direct reports
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Not quite!
Anyone who is not currently working in-house and leading a team
Marketers who are not at least 'Heads of'
Anyone not up for sharing their wins and pitfalls
Secure your spot for our next cohort - 20 spaces only! ⏳
Doors are opening soon!
In March 2024 we launched a Beta cohort of Big Up Club – a chance for us to experiment and learn.
Our founding members told us Big Up Club is making them better at their job, making it easier to form connections, and the majority say they're extremely likely to recommend Big Up Club to another senior marketer.
This June, we're opening the doors again for another 20 places.
Join Big Up Club now to secure your spot.
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Our Big Up Club ambassadors
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Anoushka Grover
Chief Marketing Officer
Jon Kell
VP of Marketing
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Charlotte Langley
Chief Marketing Officer
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Holly Crossley
Director of Ecommerce
at Purplebricks
at Yoto
at Bloom & Wild
at DASH Water
A snapshot of some of our previous events
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Shelley, VP Global Marketing at BBC Studios
How to become a marketing leader
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Anuradha, ex MD at Ben & Jerry's
Scaling impact in purpose driven brands
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Nico, ex Chief Brand Officer at ESTRID
How ESTRID built such a distinct identity
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Zaid, M&C Saatchi's Global CEO
How to make the move from CMO to CEO
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Paddy, B&Q's Customer Director
How to know where to focus
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Holly, Director of Ecommerce at DASH
How DASH operate as a DTC business in a retail world
(Scroll across to view events)
How does this work?
1. Apply
Take 20 minutes to answer a series of questions that will help us understand you, your challenges and to make sure you’re the right fit for Big Up Club.
2. Confirm your place
Every three months we will accept 20 new members. Membership is annual and billed on a recurring basis. To secure your membership you must provide your card details which will be billed on the 1st day of the month that your membership starts.
3. Join us at dinner
You’ll be invited to our special kick off dinner, where you’ll get to meet your fellow members over a delicious dinner from our own private chef.
4. Sign up to our talks
We’ll send you invites to all our online and IRL events so you’ll have plenty of time to block them in your diary.
5. Get involved in the community
Ask questions and share your challenges in our private slack group, and jump in to help others where you can.
A WORD FROM OUR FOUNDER, LOTTIE!
Big Up Club has been a long time in the making...
“Ten years ago, Up Club was a private space for Heads of Marketing, but over time we expanded access. Our teams were missing out on development and it felt unfair to exclude them.
There’s been something missing though. Senior leaders still need a safe, private space, where we can share challenges about our teams, admit we’ve had a hard day and solve hard stuff together.
Big Up Club is that. I’ve had countless conversations over the years where you’ve asked for this and I am so excited to build it with you.”
Learn, grow, and thrive with the UK's best marketing minds
"The UK's most exclusive senior marketing community"
Annual Big Up Club Membership
£1,160
inc VAT
Your marketing leadership superpower:
✅ Biweekly IRL and online talks with industry titans
✅ A private slack community for trusted advice and support
✅ Quarterly dinners & social events to build your network
✅ Access to vetted freelancers, and quality talent to hire
All the benefits of the Up Club community: members area, recorded talks, etc
Frequently asked questions 🤔
If you've got any questions we haven't covered then just drop us a message - sayhi@up-world.co
Applications are now open for June. Deadline is 30th May. Apply now to secure your spot as there are only 20 spots available this cohort.
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B2C marketing leaders in start-ups or scale-ups beyond £2m revenue
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You’ll be the most senior marketer in your business
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You’ll manage a team of at least two
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If you’re accepted into Big Up Club then we will just upgrade your membership onto the new plan. However, you will still have access to everything in Up Club as before. Think of Big Up Club as your VIP card – giving you exclusive access to private section of the Club.
The price of membership is £1,160 (inc VAT) per year. This includes 12 months membership and unlimited access to all our talks and dinners.
We do offer payment plans if you’d like to stagger the cost. Email hope@up-world.co to find out more.
Most of our members expense their membership. We made a guide here you can send to your bosses to get sign off.
We also offer a 30-day refund policy so there’s no hard feelings if we’re not quite right.
With Big Up Club, you get what you give. You can find value in different ways, from accessing support from your peers in Slack who are facing similar challenges to attending one of our biweekly IRL events in London.
But there is no fixed time commitment. However, the more time you spend sharing your experiences and insights with other members, the more useful you’ll find the community.
You’ll have access to 2-4 events per month. These will be split between online and IRL in London.
We’ll send you an email clearly explaining why we think we’re not right for you and we may recommend you join our Up Club membership if you’re not already (you can see more about that here) or join the waitlist for our next Start-Up Marketing Accelerator Programme.
Depending on the reasons for your rejection, we may also suggest that you apply again for a future cohort.
This will be an important part of your experience when first joining, however if you really cannot make it there will be many more opportunities to meet your fellow members IRL. You will not be charged for the dinner.
We’ve learnt that the best community experience comes from when we are really focused in who we are building for, and Big Up Club is going to be focused on B2C brands. If you know this and still want to be involved, then we’d love to have you – but feel like it’s best to be really explicit. The B2B journey is different for different people
Yes! We firmly believe that looking only at competitors or one industry is a common mistake. In today’s world, in order to truly disrupt you need to learn how to take cues from different categories and apply them to your own.
Yes, if you have someone in mind who you think would really benefit from this membership please forward this page onto them.
They will need to complete their own application and can add your name when asked how they found out about Big Up Club (so we can send you something to say thank you!)
Of course! In fact your employer absolutely should make a commitment to invest in your personal development (as it’s ultimately also an investment in the business). You will be delivering better results for the business if you have access to a powerful network that can support you through complex business challenges.
We made this guide to help you get your membership expensed.
We’re always open to conversations! If you’re an agency or brand that wants to get involved with Big Up Club then please email hope@up-world.co
Check out what some of our members have to say 🥰
Adam Bodini
"Marketing leadership can be highly daunting and lonely. Big Up Club has changed the game for that. Having a collection of experienced marketers, who are feeling as much imposter syndrome and confusion as you in the start up environment is highly reassuring. That coupled with a vast array of ideas and inputs on challenges makes for a phenomenal resource."
CMO, Bod Brands
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Marketing Director, Blank Street
Claudia Winter
“Big Up Club is invaluable for working through challenges with your peers, and giving new perspectives”
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Head of Brand, Let's Do This
Lisa Pickett
“Really nice being connected with people who are in the same position and have the same questions I do on a day-to-day as a marketing professional. It's been so refreshing and helpful learning from how people in my position do it at their businesses”
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Claudia Gwinnutt
Marketing Director | Founder | Advisor
"They have absolutely nailed the art of hosting networking events. If you work in Marketing, I can't recommend joining Big Up Club enough. I've hired two incredible team members through their recruitment arm, sourced dozens of freelancers, and received endless levels of support and advice from the wider community."
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Founder - Morale App
Aldwynn Boscawen
"Really interesting morning with Up World listening to Jon K. From Yoto on their growth journey. Lottie Unwin (she/her) great to meet you in person finally. For anyone in marketing who is looking for a great resource and community do check out Up World."
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Marketing Director at Lantum
Ceinwen Jarvis
"What an excellent community! Safe, inspirational and a whole heap of fun."
Secure your spot for our next cohort - 20 spaces only! ⏳
Our partners
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